Vintage Apparel Sale Online :: Yoox.com

Vintage Apparel Sale Online :: Yoox.com

Yoox.com proves that you truly can have a vintage apparel sale online. You may have heard the name, in fact, it's quite unforgettable - and that's just how they like it. 

But what exactly is Yoox?  Originating in Italy, Yoox is the Number 1 virtual boutique of multi-brand fashion and design in the world. They offer fashions from prestigious Italian and international designers so you don't have to jet-set all over the globe to get the look you want.  In addition, they also have end-of-season clothing and accessories at accessible prices.  You can also find vintage collectibles, special creations for Yoox by up-and-coming designers, worldwide premiers of new brands, and a fine selection of design and books.

The site has forged great relationships with many design houses, including Armani's new store, which they run; they also power Diesel's new online store.

Shopping on Yoox is fun and easy, which is really great.

But, not all online stores succeed in getting consumers to shop. There are marketing issues, and making sure that customers believe you're legit - especially when you're selling high-end fashion items.  We've talked before about how much counterfeit product is roaming around the market-place today both here and here. 

Yoox has taken the "bull by the horns" here and established themselves as a serious, and legit, online retailer by regularly hosting  vintage sales.  These sales are prestigious in nature, and show that the site is well-regarded among the fashion crowd.  The thought behind this is that, if you're not familiar with Yoox, and you love vintage, you will quickly become acquainted.  Here's a great example.  Take this vintage sale full of Chanel items, from the closet of fashion maven, Holly Brubach.

But Yoox is not the only one who's caught on to the fashionistas need for vintage items.  Other sites, such as Portero, also deal in vintage auctions. Both online and offline, this is becoming a big trend.

Check out Yoox when you get a chance; it's a lot of fun - even if you're just "window shopping."