This next in social shopping: ThisNext.com

Summary and opinion: Here is another social shopping site, called ThisNext. It allows users to share with others products that have discovered and liked. The design is pretty nice and the functionalities are easy to use. Yet, I think that it caters less well to fashion brands as a vertical site such as StyleHive that targets only style mavens.

Source: Clickz

First paragraphs:

Now in beta, shopping site ThisNext plans to go a step beyond price and spec comparisons by having its users review products and create "shopcasts," lists of recommended products they share with the community. Some users will emerge as influencers and play a role in the site’s marketing relationships.

"The genesis behind ThisNext is to enable product discovery," said ThisNext CEO and Co-Founder Gordon Gould. "Traditional search engines are terrific if you know what you’re looking for, but you can’t ask Google what product to buy."

Users posting reviews will be able to create shopcasts in the same way they create a playlist on iTunes or other music site. Users will gain reputation as they review more products, and as their product profiles are viewed and acted upon. These users with good reputations will be seen as influencers, and ThisNext expects to be able to provide the group with a sampling program where marketers can give users access to product trials and samples to generate buzz. In some cases users might get advance access to content like an early look at a short film, or an upcoming music release.

While user reviews on sites like Amazon.com are helpful when a customer has already narrowed down to a specific product, Gould envisions ThisNext to be a product discovery network. He anticipates the bulk of the entries will be positive endorsements. His theory is that it’s more helpful to get results on the three top phones than one unfavorable review. Negative reviews will likely sink lower on the list.

Read the full article at Clickz