Selling Fashion? Optimize Your Keywords to Increase Online Sales

Fashion is a tricky business; especially if you’re a retailer trying to make an impression in the industry.  So, how do you get shoppers over to your site to take a look at what you have to offer?  You find out what they’re searching for. 

Take a look at these keyword statistics based on a search of the term “fashion.”

 Statistics Courtesy of: www.wordtracker.com
Based on 34,883 searches per day 

One thing stands out: while “fashion” is a popular stand-alone search term, it really only equals about 12% of the searches done on any given day. 

To take these search results at face value, it would appear that there are a smaller number of people searching for the more specific content, but if you add it up, 9,079 (or 26%) of the daily searches were relative to something specific.  If you are hoping to increase your online sales specific to fashion, you must be specific about what you’re selling.

Sometimes marketing can be a tedious task, but if you want your business to succeed, it must be done. The most effective way is to use keywords that are going to be directly in line with what you’re selling  After all, you’re not going to sell much if people don’t find you during their searches!