Product Review: Benchmark Email (benchmarkemail.com)

Product review: Are you a small business owner or online retailer that is looking for an efficient, yet easy to use, emailing program to stay in touch with your client base?  You may need to look no further than the Benchmark Email program available at www.benchmarkemail.com.

Newsletter and email campaigns are often time-consuming and hard to keep up with, yet they are a proven and effective way to stay in touch.  With Benchmark Email, you can use any one of their 150 templates to create professional looking email and newsletters, without having to hire a high-priced designer or learn HTML.  The program comes with a tutorial and plenty of help from online customer support via online chat and it is very easy to use, which makes it great for beginners.

In addition to the ease of use that Benchmark Email provides, it offers a range of reports for you to track an unlimited number of emails.  Find out who is opening them, who is forwarding them, and who is just trashing them; these numbers seem simplistic, but can truly tell you what’s working and what’s not when it comes to your email and newsletter marketing campaigns.  Benchmark allows you to store tons of contact information and lets you track your customer base by age, geographic location, buying habits, among other things.

As with every program out there, Benchmark does have its shortcomings as well.  The interface can prove to be a bit complicated and confusing giving the impression that it is slightly outdated.  What you see is what you get with Benchmark, so if simplistic is what you’re after, you’ve found it.  If you want to give the impression of a more sophisticated presence, you might want to look elsewhere for email and newsletter campaign services.

Overall, Benchmark Email is an inexpensive option for the small business owner; if you’re not ready to make a commitment right out of the gate, you can sign up for their free 30-day trial to check out the service.  For the few shortcomings that it does have, the great customer support, wide variety of templates and the price more than make up for it.