Increase Online Sales :: Take the Advice of Net à Porter Founder

After reading this blog post, I'm fairly certain that Net à Porter founder, Natalie Massenet, knows what it takes to increase online sales.  Her sales figures are staggering; an average order or her site is in excess of $1000 and her average customer is female and 35! She's got the perfect market, and the right goods. So, how did she do it?  By cornering the luxury goods market, working with "a quirky group of people," as she likes to call them, and offering her services globally. 

When servicing countries such as Africa, Asia, Europe, the Middle East, and Oceania, they are billed in Euros or Pound Sterling and orders are shipped from London.  Orders headed to the United States, Canada, Latin America, and a plethora of other countries, are billed in dollars and are shipped from New York. 

Increase Online Sales :: Net à Porter        

                                                                                                                             Net à Porter carries clothing, accessories, bags, shoes, and lots of other great luxury stuff from the hottest designers including Jimmy Choo, Karl Lagerfeld, Michael Kors, and Mark Jacobs, just to name a few.  You can sign up for designer updates, delivered right to your inbox, and they even have a virtual "Santa's Helper," to make sure you grab the right holiday gifts, or get the ones you want.

Net à Porter founder Natalie Massenet has clearly proven that it is possible to increase online sales; her site is growing at a rate of 100% a year!