Fashion Marketing :: "Ugly Betty"

Is there any more appropriate place for fashion marketing to take place than on a television series set in a fashion magazine?  We don't think so!

As many of you Ugly Betty worshipers are aware, this fictitious series focuses primarily on Betty Suarez who has always had one goal in life: to make it in the publishing industry. She lands a gig at a fabulous magazine in the fashion industry, but has some troubles because, well, she's not so attractive - and they say beauty isn't everything!

The show itself is absolutely hysterical!  But what interests me is the fact that there are huge names in the fashion industry, such as Gucci and Prada, that have their names mentioned on the series regularly.  And you know that this is a HUGE market, right?  What better way to promote your products than to have them smack in the middle of a show about a fashion magazine.  Juicy Couture has done one better and has signed a contract with the producers of Ugly Betty; you'll notice that they're mentioned a lot.

Many of you already know about the website SeenON! where you can go to find the fashion that your favorite characters are wearing in the shows - Ugly Betty fashions can be found there as well. So, not only are the fashions plastered all over a show that has millions of viewers, those same viewers can go buy the exact items they fell in love with. 

What a stroke of fashion marketing genius.