September 21, 2007

Fashion Marketing: Selling Handbags? Make sure your keywords are in the Top 10.

fashion_2_0.jpgFashion Marketing news: If you’re a handbag retailer, you’ve got some tough competition.  After all, you’ve got the designer handbags, the knock-offs, and the sites out there like eBay to contend with. Typically, if someone is on the World Wide Web searching for a handbag, they are looking for something pretty specific. They either know the brand they want or the style.  

So, how do you market your handbags to make them pop up when a consumer does a search for them?  The keyword statistics show that more often than not, they are searching for a specific brand.  So, when trying to market the handbag you are selling, be sure to pick the right keywords.

hermes_birkin-blk-croc.jpg Here are the top 10 most frequently searched keywords related to “handbag,” according to a popular online keyword suggestion tool.

Rankings Based on 24,053 Searches, Per Day :: www.wordtracker.com

Keyword                            Searches
Handbags                        3051
Coach Handbags            1343
Designer Handbags        1298
Replica Handbags            774
Gucci Handbags                671
Coach Handbag                455
Wholesale Handbags        462
Chanel Handbags            455
Discount Handbags           449
Prada Handbags                446

Filed under Fashion Branding, Fashion Marketing, Internet Marketing, Marketing Research by

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