Fashion Marketing: Giorgio Armani's web presence analyzed

Fashion Marketing news: Here is a detailed overview of Armani's footprint on the interrnet.

Giorgio Armani S.p.A. is an Italian fashion company founded in 1975 by Giorgio Armani and Sergio Galeotti with a starting capital of $10,000. The company designs and manufactures products in several categories including fashion accessories, apparel, cosmetics, fragrances, home interiors, jewelry, eyewear and watches under several labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange A|X, and Armani Casa.

Armani today employs about 4,700 employees and has 13 factories around the world. It has retail stores in 36 countries around the world. Recently, the house has begun a Haute Couture operation, showing in Paris during the Haute Couture fashion week, under the name of Armani Privé.  All press regarding Giorgio and his company can be found at www.armanipress.com.

Couture by Armani can be found at several websites, including his main websites, www.giorgioarmani.com, www.armani.com, www.armanicollezioni.com and www.giorgioarmani.co.uk, which provide links to all his lines. 

Direct links to his products are available and include www.emporioarmani.com, a site that offers clothes for those that are looking to go from Wall Street to black tie dinner all in the same night.  This site also offers the Armani line of watches, jewelry and perfume, it highlights his contribution to the Product(RED) campaign as well. The site will soon be made transactional, with the help of Italian-based fashion online retailer Yoox.

If you’re looking for only the Product(RED) merchandise, the direct link is www.emporioarmaniproductred.com. The site www.armaniexchange.com provides clothing lines for the younger yuppie sect and the MySpace generation while www.passionatfirstsight.com is seemingly following in its footsteps with a hip website to market the Armani sunglasses. All Armani watches can be found at www.emporioarmaniwatches.com. 

Giorgio Armani also offers a line of cosmetics that can be found on www.giorgioarmanibeauty.com and www.giorgioarmanibeauty.co.uk. Looking for Armani products for your home? Look no further than www.armanicasa.com for streamlined furnishings that will compliment your castle nicely. 

Finding Giorgio Armani on the World Wide Web is really as easy as typing in his name, whether you search from the United States or somewhere in Europe. Upon typing in his name, you will see a plethora of sites come up, but most all are just direct links that you can reach through one of his three main sites listed above.  The specialty items, such as watches, cosmetics and home wares are not linked to his general website and therefore must be reached by either a search engine or a direct link.

Overall, a very pleasant fashion marketing experience online, but it is not often possible to actually shop on the various Armani sites. (Photo courtesy of Giorgio Armani Privé)