Fashion 2.0 :: GET Interactive Launches New Branding Program

We've all watched a music video and seen a clothing item or handbag that we really wanted; now GET Interactive makes it as easy to "get" as the push of a button or the click of a mouse.

Similar to Seenon.com, television's answer to their "gotta have it" viewers, GET Interactive has signed content deals with Universal Music Group and Sega of America, to sell the products that are gracing the bodies of music video stars.  With Ad-Venture technology, viewers watching a video on the Internet or their cell phone will have the option of opening a new window to peruse still images and shop for products tagged with a GET Shop Spot.

This is seriously one of the coolest advertising techniques I've seen in a long time.  Imagine watching a video on your office computer; you catch a glimpse of the earrings the singer is wearing.  Just gotta have 'em? Click the "Get Stuff Now" button and flip through images from the video.  Anything that is available for purchase is labeled with a little black and white swirl; move your mouse over the icon, and a small window with the retailer and product information will pop up.  It's so easy!!

CEO Rick Harrison sees the companies future as so bright that they'ry gonna have to wear shades - designer shades that is.  Why? Because they're not trying to "force" advertising in the consumer's face.  Instead, their advertising does the consumer a service by delivering content they want, and in turn, doing retailers a favor by delivering primed-and-ready shoppers, chomping at the bit to pull out their wallets.  In Harrison's eyes, it's a win-win-situation.

And he's right.  "Our opt-in platform really opens up the door for brands to deliver compelling brand interaction with a very targeted consumer."  As an apparel retailer, how much would you pay for advertising if you knew that the only people clicking through to your store were ready to buy your product?  Can you even put a price on that?  Likely not.

Harrison doesn't see a cap on what they can incorporate in to the flagging either.  Of course, apparel, accessories, and cosmetics are the obvious popular choices.  But in the future, larger scale luxury items could be tagged as well.  With a future goal of partnering with as many premium content owners and developers in as many different entertainment arenas as possible, you could very well be seeing GET Interactive's content in college sports programming, TV shows, and movies - and you know what kind of advertising those events bring in.  Harrison is currently working on customizing the program specifically for cable providers; consumers would have a set-top box that would allow them the chance to shop.

So for all of you retailers out there that are looking for a great new way to advertise, I'd suggest checking out GET Interactive.  According to their website they are able to:

• identify your product or brand in a video
• develop creative to promote that brand or product
• link creative to your preferred ecommerce platform or other destination
• give you detailed metrics for calculating ROI

So what are you waiting for?  Get on over to GET Interactive!