Emailing Solution: Constant Contact review
Sunday 29 July 2007 à 16:54 by Fashion Fox
Constant Contact is a good solution for small entrepreneurs who are looking for a turkey emailing service that will save them time.
Specifically, Constant Contact is recommended for people who do not want to have to code or learn HTML to send a beautiful, professional looking newsletter. The solution’s strongest point is its ready-to-use, easy-to-edit email templates that you choose from to send your own emailing. Constant Contact has a very slick interface that is easy to navigate.
They offer a free 30-day trial, which I recommend you go through before committing. It will give you a chance to test their service and see whether it is made for you. It is easy and fast to set up an email campaign with this tool. It is very simple to add your contact or to import them to create an email list. Moreover, you can choose among very well designed templates to create your newsletter: pick the template, follow the easy-to-use wizard, type in your text just like in Word, click “Preview” to see what the email is going to look like, add your own images, and voilà, you are done.
The templates are the solution’s strength but also its weak point: if you are more technically advanced and/or if you want to use a template that is 100% of your own, things get a bit complicated. Constant Contact is very nice turnkey solution for people who want a simple, timesaving and reliable way to dispatch their messages.
The solution provides basic, easy to read campaign reports. Another good point is Constant Contact’s very rich pool of resources aimed at helping you create the most effective newsletter possible: the company has itself a quite interesting newsletter with tips and recommendations, as well as online articles about topics such as improving open rates and testing your newsletter for spam.
Overall, if you are thinking about launching your own email campaigns but are happy to use existing templates, I recommend you try Constant Contact (especially as they have a free trial period, no strings-attached).
Thanks Thibault! This is a great find..now that I have officially become a boutique owner I am trying to ravage through your archives and dig out all this wonderful information you have. I found a great emailing company already, but their trial is not free, so now I can test the waters of what this internet marketing is all about!