Online Retail

December 21, 2007

December 18, 2007

  • Apparel Sale :: Net-A-Porter's Virtual Helper

    As expected, Net-A-Porter came up with something fabulous to increase their apparel sales through the holiday season.  After launching in 2000 and quickly establishing themselves as the world's premier global online luxury retailer, we always expect great things from them, but this time, they've truly outdone themselves! (…)

December 17, 2007

  • Apparel Sale :: There's No Stopping Asos.com!

    Just when other retailers are bracing for a slow down in apparel sales, online retailer Asos commands attention with their announcement that, not only have they not seen a slow down, but they're also on track to meet their full-year forecast!  In a month when the chatter of the British Retail Consortium is all about a decline in consumer-spending on women's wear, Asos proves that if you have the right stuff, the consumers will come…..and spend! (…)

December 16, 2007

  • Apparel Sale :: Bluefly + Project Runway = A Great Partnership!

    Apparel Sale :: Shop What Happened at Bluefly
    Everyone loves Project Runway, and that includes Bluefly; now, they've teamed up and are giving followers a chance to buy the look…..an in turn, they up the ante on their apparel sale.  Pretty smart marketing move. (…)

December 13, 2007

December 4, 2007

  • Increase Online Sales :: Take the Advice of Net à Porter Founder

    After reading this blog post, I'm fairly certain that Net à Porter founder, Natalie Massenet, knows what it takes to increase online sales.  Her sales figures are staggering; an average order or her site is in excess of $1000 and her average customer is female and 35! (…)

November 16, 2007

November 15, 2007

  • EBay Resellers vs. Retailers :: Who Will Win This Round?

    Last month, retailers approached Congress and asked them to require internet auction sites, such as EBay, to share information on high volume sellers AND to make organized retail crime a felony.  All of this in an attempt to squash the ever growing problem. (…)

November 9, 2007

  • Apparel Sale :: Abercromie launches ruehl.com

    In yet another move to dominate the apparel sale market, Abercrombie & Fitch has put it's Ruehl branded store on the internet.   
    The Greenwich Village inspired brand caters to the 22- to 35-year-old market of men and women both.  Ruehl sells apparel, handbags, and cologne and perfume.  Although currently, only the handbags, cologne, and perfume are available on the website, plans to roll out the apparel portion of the line is set for Spring of '08.                                Apparel Sale :: Bridgette :: Ruehl.com
    Ruehl happens to be the last of the Abercrombie lines to go online, although one has to wonder why.  More sophisticated in terms of offerrings, compared to both Abercrombie.com and their other adult apparel site, hollister.com, you would think this would have been launched long ago in an effort to draw in a different market segment.  With handbags ranging in price from the $150's to almost $400, they could have been competitive in this market share long before now.   
    An article in Columbus Business First reports that the physical stores of Ruehl posted a 14% increase after one year of being open; a number that would have likely been higher had people had the opportunity to view the product online, and use the store locator to find one near them. 
    The bags they offer are sophisticated and well made; a great mid-range handbag that is perfect for the working professional that is just starting out and can't yet afford that $600 Coach bag. 

November 1, 2007

  • Does "Free Shipping" Increase Online Sales?

    A recent article published by the New York Times says that when you entice the customer with free shipping, you will increase online sales.  The downside is, you may be cutting in to your profits. (…)

October 25, 2007

  • Increase Online Sales :: Sell “Couture”

    In today’s world of high-end fashion, one of the fastest ways to increase your online sales is to offer couture items.  “Couture” is a word that is defined as “the business of designing, making, and selling highly fashionable, usually custom-made clothing for women,” so it’s no wonder that it’s always popping up in some fashion magazine or being thrown around synonymously with celebrities. 
    But what is the average person who searches for “couture” actually looking for?  And what can you, as a high-end online retailer do to target these consumers?    Well, we’ve got some answers for you; but first, let’s look at what those consumers are specifically searching for. (…)

October 18, 2007

October 16, 2007

  • Want to Increase Online Sales? Don't Sell Counterfeit Product

    A french woman is finding out the hard way that luxury merchandisers like Hermes are tired of counterfeit products flooding the market; she is the latest to be sued by a French luxury company after selling 3 of their purses on eBay.fr to the tune of €3000!  Weekly Challenges magazie has reported Wed, Oct 10th that two of the three have been declared counterfeit, and it appears as though Hermes has filed suit against eBay as well. (…)

September 10, 2007

September 5, 2007

September 3, 2007

August 31, 2007

August 29, 2007

August 27, 2007

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