December 21, 2007
- Apparel Sale :: Catalogs are Making a Comback!
For anyone who questions the validity of paper catalogs to boost a companies apparel sale, be cynical no more!!! (…)
December 18, 2007
- Apparel Sale :: Net-A-Porter's Virtual Helper
As expected, Net-A-Porter came up with something fabulous to increase their apparel sales through the holiday season. After launching in 2000 and quickly establishing themselves as the world's premier global online luxury retailer, we always expect great things from them, but this time, they've truly outdone themselves! (…)
December 17, 2007
- Apparel Sale :: There's No Stopping Asos.com!
Just when other retailers are bracing for a slow down in apparel sales, online retailer Asos commands attention with their announcement that, not only have they not seen a slow down, but they're also on track to meet their full-year forecast! In a month when the chatter of the British Retail Consortium is all about a decline in consumer-spending on women's wear, Asos proves that if you have the right stuff, the consumers will come…..and spend! (…)
December 16, 2007
- Apparel Sale :: Bluefly + Project Runway = A Great Partnership!
Apparel Sale :: Shop What Happened at Bluefly
Everyone loves Project Runway, and that includes Bluefly; now, they've teamed up and are giving followers a chance to buy the look…..an in turn, they up the ante on their apparel sale. Pretty smart marketing move. (…)
December 13, 2007
- Increase Online Sales :: Luxury Goods
It seems that it's not just DVD's and books that are seeing an increase in online sales this holiday season. (…)
December 4, 2007
- Increase Online Sales :: Take the Advice of Net à Porter Founder
After reading this blog post, I'm fairly certain that Net à Porter founder, Natalie Massenet, knows what it takes to increase online sales. Her sales figures are staggering; an average order or her site is in excess of $1000 and her average customer is female and 35! (…)
November 16, 2007
- Increase Online Sales :: Do You Sell Gloves?
Are you a retailer wanting to increase your online sales? Do you sell gloves? (…)
November 15, 2007
- EBay Resellers vs. Retailers :: Who Will Win This Round?
Last month, retailers approached Congress and asked them to require internet auction sites, such as EBay, to share information on high volume sellers AND to make organized retail crime a felony. All of this in an attempt to squash the ever growing problem. (…)
November 9, 2007
- Apparel Sale :: Abercromie launches ruehl.com
In yet another move to dominate the apparel sale market, Abercrombie & Fitch has put it's Ruehl branded store on the internet.
The Greenwich Village inspired brand caters to the 22- to 35-year-old market of men and women both. Ruehl sells apparel, handbags, and cologne and perfume. Although currently, only the handbags, cologne, and perfume are available on the website, plans to roll out the apparel portion of the line is set for Spring of '08. Apparel Sale :: Bridgette :: Ruehl.com
Ruehl happens to be the last of the Abercrombie lines to go online, although one has to wonder why. More sophisticated in terms of offerrings, compared to both Abercrombie.com and their other adult apparel site, hollister.com, you would think this would have been launched long ago in an effort to draw in a different market segment. With handbags ranging in price from the $150's to almost $400, they could have been competitive in this market share long before now.
An article in Columbus Business First reports that the physical stores of Ruehl posted a 14% increase after one year of being open; a number that would have likely been higher had people had the opportunity to view the product online, and use the store locator to find one near them.
The bags they offer are sophisticated and well made; a great mid-range handbag that is perfect for the working professional that is just starting out and can't yet afford that $600 Coach bag.
November 1, 2007
- Does "Free Shipping" Increase Online Sales?
A recent article published by the New York Times says that when you entice the customer with free shipping, you will increase online sales. The downside is, you may be cutting in to your profits. (…)
October 25, 2007
- Increase Online Sales :: Sell “Couture”
In today’s world of high-end fashion, one of the fastest ways to increase your online sales is to offer couture items. “Couture” is a word that is defined as “the business of designing, making, and selling highly fashionable, usually custom-made clothing for women,” so it’s no wonder that it’s always popping up in some fashion magazine or being thrown around synonymously with celebrities.
But what is the average person who searches for “couture” actually looking for? And what can you, as a high-end online retailer do to target these consumers? Well, we’ve got some answers for you; but first, let’s look at what those consumers are specifically searching for. (…)
October 18, 2007
- From Bags to Riches.com :: Not Your Average Apparel Sale Website
In fact, they don't specialize in apparel sale, they specialize in renting out high end handbags to the common folk of the world, who greatly outnumber the rich and famous. Who hasn't wished they could walk in to a party donning the latest bag from Gucci or LV? (…)
- Beauty.com + Bluefly.com = Increased Online Sales
When you want to increase online sales, you have to get smart; especially in today's world. Beauty.com and Bluefly.com have done just that. (…)
October 16, 2007
- Want to Increase Online Sales? Don't Sell Counterfeit Product
A french woman is finding out the hard way that luxury merchandisers like Hermes are tired of counterfeit products flooding the market; she is the latest to be sued by a French luxury company after selling 3 of their purses on eBay.fr to the tune of €3000! Weekly Challenges magazie has reported Wed, Oct 10th that two of the three have been declared counterfeit, and it appears as though Hermes has filed suit against eBay as well. (…)
September 10, 2007
- Fashion Marketing in France: Online sales of apparel booming, top selling products and retailers
Fashion Marketing news: Just like in the US, sales of apparel are booming online. (…)
September 5, 2007
- Fashion Marketing: Useful research data on the US online apparel market
Fashion Marketing news: Research firm eMarketer has made available a few charts from its Apparel E-Commerce study.
Its price is $695. (…)
September 3, 2007
- Trunk shows: Privates sales websites are all the rage in France; soon elsewhere? (Fashion marketing)
Fashion marketing news: Since 2005, the craze for fashion trunk show webistes has taken over France. Sites such as vente-privee.com, espacemax.com, and achatvip.com are leading the way. (…)
August 31, 2007
- Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)
August 29, 2007
- Fashion 2.0: Wal-Mart's woes on FaceBook, while American Eagle and J.C. Penney rule
Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart's foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". (…)
August 27, 2007
- Fashion Merchandising: More customer reviews, more product information, fewer returns for online shoe stores
Fashion merchandising news: Sales of shoes online are booming and this is no secret. (…)










