My Shop Pal gets me fashion product recommendations on MyShopPal.com (Fashion merchandising)

Fashion merchandising news: I have noticed the official release of MyShopPal.com, "an intelligent search engine for fashion shopping". Users get personalized product recommendations based on their preferences (e.g. brands and online stores), their measurements (e.g. waist size and shape of shoulders), and "fashion and expert knowledge" from professionals. Think Amazon recommendations based not only on your purchasing behavior and... Lire la suite

Using online coupons to drive in-store sales (Internet marketing)

Internet marketing news: Fashionistas cannot be bothered with grocery coupons, can they? Well, fashion retailers who have operations both online and offline may be interested in reading this study about how coupons can drive in-store sales. Many fashion retailers have stolen a few ideas from consumer packaged goods (CPG) marketers before. Now, what if they rebranded "coupons" into "exclusive private sale offers" ? Would it work? ... Lire la suite

Veteran multi-channel UK fashion retailer shares learnings (Fashion marketing)

Fashion marketing news: Martin Newman, head of e-commerce at UK-based fashion chain Ted Baker gives a very interesting interview about how the retailer mixes its online and offline operations. He gives an articulate and detailed feedback on the influence of the online channel on both online and offline sales. If you are interested in driving in-store sales, in effective merchandising, and in calculating the cannibalisation of one channel by another,... Lire la suite

UK: 80% of home shoppers browse catalogues before ordering online (Fashion merchandising)

Fashion merchandising news: A new poll by Experian indicates that cash-rich, time-strapped consumers like flicking through catalogues, before going online and ordering. This "flick to click" phenomenon underlines the importance of integrating marketing campaigns in catalogues with those on the web. The second biggest product category benefiting from this trend is men’s fashion (+347% of flick-to-click sales in a year). Lire la suite  Lire la Suite →

Online Trunk Shows on Retailer Sites

Summary and opinion: Traditional retailers are starting using online trunk sales to sell upscale brands at discounted prices before the sales season, as well as to create buzz around new designers. This article gives a detailed overview of what players like Neiman Marcus and Net-a-porter have done so far. I would add to this the phenomenal growth of trunk sales focused websites in France. These independent websites have the Parisian “ventes... Lire la suite

“Wal-Mart Roommate Style Match” on Facebook

Summary and Opinion: Wal-Mart has launched a group (i.e. an themed online community) on Facebook called the "Wal-Mart Roommate Style Match". The homepage of the group invites college kids to "Take the Dorm Style Quiz and have your new roommate do the same." You take the quiz, and after a few questions, your room style is determined (I am a "Free Spirit" with "unique, self-expressive style" … sounds cool,... Lire la suite

Let your figures do the shopping

Summary: Yet another traditional brand wants to use avatars (i.e. virtual characters) to sell more fashion goods. In the " e-me " campaign, Sears targets tweens (and their parents’ wallets). I noted that once again Montréal’s company My Virtual Model was among the technology suppliers. Lire la suite  Lire la Suite →

Summer sales in France hampered by bad weather and internet

Summary: Summer sales in France are drawing to an end and the results are in. Apparel sales grew by 8 to 10%, but sales of summer items (e.g. bathing suits and t-shirts) were hurt by the bad weather. Small retailers did not fare as well as big department stores. Competition with the internet has been very tough: online retailers have now made online summer sales a very popular event, while private sales websites ( "ventes privées ")... Lire la suite

India: Online retail spreads its net

Summary: Online retail is booming in India as well. In order to evangelize the crowds about the virtues of online shopping, offline marketing initiatives have been taken. For instance, Future Group has set up in shopping areas kiosks where sales assistants order goods online on behalf of customers who may not have access to the internet or are not comfortable with online shopping. eBay India has partnered with cyber cafés to guide internet... Lire la suite

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