Apparel Sale :: Decline in Teen Spending Indicated “Discretionary Recession”

According to a new study by Piper Jaffray, it seems that teen spending is on the decline, and they’ve said that it points to a “discretionary recession,” meaning teens are being more selective about what to use their play money on, largely due to the economy.  But a study by the Washington Post says that it might not be as much about the economy as it is about a change in attitudes. Is there any one specific reason behind the 20%... Lire la suite

Fashion 2.0 :: The Future of Fashion is Ethical

Over the course of the last year or so, I’ve noticed an increasing amount of advertising that touts fashion apparel as organic; moving forward, it will also be "ethical." By definition, ethical fashion is "fashion that has been made, worn and passed on in a way that looks after people, animals, and the environment." Lire la suite  Lire la Suite →

Marketing Research :: Study Shows that French Luxury Buyers Rely Heavily on Internet for Information

A recent study done by the Benchmark Group shows that a large number of French consumers shopping for luxury goods turn to the Internet for information, long before they make their purchase.  In fact, 55% of women, and 47% of men say they "often" or "always" go online to gather information first. Lire la suite  Lire la Suite →

Apparel Sale :: Can Brick-and-Mortar’s Keep Up with Internet Savvy Shoppers?

As shoppers become more Internet savvy, brick-and-mortar stores are scrambling to maintain their offline apparel sale numbers.  Is the Internet really that powerful? To completely change the way we shop?  Lire la suite  Lire la Suite →

Apparel Sale :: Catalogs are Making a Comback!

For anyone who questions the validity of paper catalogs to boost a companies apparel sale, be cynical no more!!! Lire la suite  Lire la Suite →

Apparel Sale :: Threadless.com Goes from Online to Offline

Apparel Sale :: Threadless.com’s "Everybody Loves a Yedi" Lire la suite  Lire la Suite →

Apparel Sale :: Tesco Launches Daring Fashion Site

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Fashion Stores meet Niche Marketing, Pareto, and the Long Tail

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches? Lire la suite  Lire la Suite →

Fashion 2.0: Wal-Mart’s woes on FaceBook, while American Eagle and J.C. Penney rule

Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart’s foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". I noted that some users from the target, college-aged young people, were using the group as a forum to criticize Wal-Mart’s employment policies. But are the other retailers really doing a better job? Lire la suite  Lire la Suite →

Advice for small retail stores going online (Offline retail)

Offline retail news: Fashion and apparel store owners will be interested in reading this article about local stores going online. It is down-to-earth and gives pragmatic advice. The stores in the article are located in New Zealand, but the recommendations are relevant to  US and in Europe as well. The best part of the article is from the mid-section to the end. On the same topic, I have just finished reading "Marketing Your Retail Store... Lire la suite

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