October 16, 2007
- Want to Increase Online Sales? Don't Sell Counterfeit Product
A french woman is finding out the hard way that luxury merchandisers like Hermes are tired of counterfeit products flooding the market; she is the latest to be sued by a French luxury company after selling 3 of their purses on eBay.fr to the tune of €3000! Weekly Challenges magazie has reported Wed, Oct 10th that two of the three have been declared counterfeit, and it appears as though Hermes has filed suit against eBay as well. (…)
October 8, 2007
- Fashion Internship Faux-pas: Don’t get caught in one
Fashion Internship - Imagine this: it’s your first day as a new intern at your favorite designer’s office and you’re terrified, but holding yourself together really well. (…)
October 3, 2007
- Fashion Marketing: Birkenstock vs. Crocs, as seen by Google Trends
Fashion Marketing: If you’ve been a fan of comfortable footwear for any length of time, Birkenstock has inevitably made an appearance in your wardrobe. (…)
September 21, 2007
- Fashion Marketing: Back to School Shopping in a Web 2.0 World
Fashion Marketing news: If you’re an online retailer, or you have a child in school, you inevitably have noticed how different back to school shopping is now, as opposed to just a few years ago. (…)
- Product Review: Google Analytics, a must for your fashion website
Product Review: As an online marketing professional, I have had the opportunity to use various software products to track the traffic on my site. (…)
- Fashion Book Review: Trading Up, by Michal J. Silverstein and Neil Fiske
My opinion: When it was first published in 1993, Trading Up was seen as a ground-breaking marketing book. (…)
September 18, 2007
- Fashion Internships: More offers and an improved internship directory
According this traffic stats of this site, quite a few of you come to this site to find out about fashion internship opportunities. (…)
September 10, 2007
- Fashion Marketing: The Top 10 Most Often Searched Keywords to Help Market Your Shoes in the US
Fashion Marketing news: If you’re looking to market thz shoes on your website to a US market, it appears that you should consider what brand you’re selling. According to a popular keyword suggestion tool, the top 10 most often searched keywords are almost always branded in some way. (…)
- Fashion sites: Women's Wear Daily (WWD) reviews fashion bloggers
Fashion sites news: Venerable WWD has crafted "a who's who of independent bloggers" covering this year's NY fashion week. (…)
- Fashion Marketing in France: Online sales of apparel booming, top selling products and retailers
Fashion Marketing news: Just like in the US, sales of apparel are booming online. (…)
- Product Review: Benchmark Email (benchmarkemail.com)
Product review: Are you a small business owner or online retailer that is looking for an efficient, yet easy to use, emailing program to stay in touch with your client base? You may need to look no further than the Benchmark Email program available at www.benchmarkemail.com. (…)
- Fashion career: Fashion Marketing vs. Fashion Merchandising? What’s the Difference?
Fashion career advice
When it comes to a career in fashion, you might be drumming your fingers, trying to figure out the difference between fashion marketing and fashion merchandising In some ways, they’re not all that different and many have said that fashion marketing and fashion merchandising is not just one job, it is many. (…)
September 5, 2007
- Fashion Marketing: Find better fitting bras online with Playtex and Zafu
Fashion Marketing news: Research shows that most women wear the wrong bra size. (…)
- Fashion Marketing: Useful research data on the US online apparel market
Fashion Marketing news: Research firm eMarketer has made available a few charts from its Apparel E-Commerce study.
Its price is $695. (…)
September 3, 2007
- Fashion Marketing: Giorgio Armani's web presence analyzed
Fashion Marketing news: Here is a detailed overview of Armani's footprint on the interrnet.
Giorgio Armani S.p.A. (…) - Fashion Schools: Do You Need a Degree to Work as a Fashion Marketer?
Fashion Schools news: If you want to work in the field of fashion marketing, the industry almost always require that you have, at the minimum, an Associates degree in Fashion Merchandising and Fashion Marketing. (…)
- Trunk shows: Privates sales websites are all the rage in France; soon elsewhere? (Fashion marketing)
Fashion marketing news: Since 2005, the craze for fashion trunk show webistes has taken over France. Sites such as vente-privee.com, espacemax.com, and achatvip.com are leading the way. (…)
August 31, 2007
- Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)
August 29, 2007
- Fashion 2.0: Video review of Myspace's new myspace.com/fashion
Fashion 2.0 news: MySpace has just launched a slick community called myspace.com/fashion, targeting fashionistas and fashion advertisers. (…)
- Fashion 2.0: Wal-Mart's woes on FaceBook, while American Eagle and J.C. Penney rule
Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart's foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". (…)
