Fashion News

December 27, 2007

  • T Magazine :: International and Online Editions

    Here at Fashion-Fox, we reference and link to the New York Times, and its sister publication, The International Herald Tribune, quite frequently.  They have covered style with immense talent for decades; we wanted to take a second to acknowledge all their hard work and dedication to the subject of fashion. (…)

  • Increase Online Sales :: Design Your Own Fashion Apparel

    What better way to increase online sales than to offer your customers the option of creating their own apparel?  Athletic companies like Nike and Vans have been offering their customers the option of creating their own shoes for a while now, but to find a fashion shoe that you could design yourself was tough. 
    But, as recently reported by the New York Times, sites like Tupli and SteveMadden.com are changing all that.  Both websites offer their customers the option of "create your own" shoes.  Tupli, started just three years ago by two women who were leaving their careers in banking behind, is a bit more expensive than SteveMadden, but their client list includes A-list stars like Susan Sarandon.  Their shoes offer you a choice of leather or suede, as well as an assortment of embellishments such as rhinestones and personal logos. (…)

December 18, 2007

  • Apparel Sale :: Net-A-Porter's Virtual Helper

    As expected, Net-A-Porter came up with something fabulous to increase their apparel sales through the holiday season.  After launching in 2000 and quickly establishing themselves as the world's premier global online luxury retailer, we always expect great things from them, but this time, they've truly outdone themselves! (…)

December 16, 2007

  • Apparel Sale :: Bluefly + Project Runway = A Great Partnership!

    Apparel Sale :: Shop What Happened at Bluefly
    Everyone loves Project Runway, and that includes Bluefly; now, they've teamed up and are giving followers a chance to buy the look…..an in turn, they up the ante on their apparel sale.  Pretty smart marketing move. (…)

December 8, 2007

  • Apparel Sale :: Plus Size Clothing

    Plus size apparel sales seem to be on the rise as of late; some of it may have to do with the ever increasing size of American's waist-lines, or maybe it's because those shopping for plus size fashions have a much better selection to choose from. (…)

December 6, 2007

  • Fashion Industry :: MTV launches virtual model search

    In what could be a first within the fashion industry, MTV has announced that it's teamed up with Ford Models and Elizabeth Arden, and Mariah Carey,  to search for the world's first "virtual" super model. (…)

December 1, 2007

November 24, 2007

November 19, 2007

November 16, 2007

  • Fashion Internships :: A Day In The Life at Seventeen

    When it comes to fashion internships, a "day in the life" will largely depend on who you're working for.  Today, we're going to take a look at a "day in the life" of an intern at Seventeen fashion magazine.  Now, I will warn you, if you have a low tolerance for the "valley-girl" style of chit-chat with lots of "Oh My Gaawwwddd!" and very airy-type personalities, this video may be difficult for you to watch. (…)

November 15, 2007

  • EBay Resellers vs. Retailers :: Who Will Win This Round?

    Last month, retailers approached Congress and asked them to require internet auction sites, such as EBay, to share information on high volume sellers AND to make organized retail crime a felony.  All of this in an attempt to squash the ever growing problem. (…)

November 9, 2007

  • Fashion Internships In A 2.0 World

    In an age when social networking is at its peak, Flare Magazine is reaching out to those in web-land to help them choose their new intern.  What a concept. (…)

November 7, 2007

  • Fashion Internships :: Harper's Bazar Says, "If You Can Afford It, Bid Now!"

    In what might be a first for fashion internships, Harper's Bazar has put an internship up for auction.  According to Glam Boulevard, Harper's is offering a one month internship with them as part of Bette Midler's New York Restoration Project's Hulaween Auction.  With an estimated value of $1500, the current bid stands at $2500 with 1 day and 15 hours left to go.  If you want it, you'd better jump on it.  The next bid to take the lead will be for $2750. 
    Bette Midler founded the NYRP foundation back in 1995 with the belief that "clean and green neighborhoods are fundamental to the quality of life and that every community in New York City deserves an oasis of natural beauty." Other items up for bid include an internship at US Weekly, 2 VIP Tickets to Jessica Alba's next movie premier (with after party access), and a day on the set of Wolverine with Hugh Jackman, among other things. (…)

November 2, 2007

  • Can You Help Your Apparel Sale Segment with Fashion Blogging?

    It seems as though the business of blogging about fashion is all the rage these days and happens in a variety of ways; we got curious about what, specifically, it does to the segment of apparel sale.  Is that what fashion business blogs are all about?  We took a look at the top 5 fashion business blogs to see what we could find out. (…)

November 1, 2007

  • Does "Free Shipping" Increase Online Sales?

    A recent article published by the New York Times says that when you entice the customer with free shipping, you will increase online sales.  The downside is, you may be cutting in to your profits. (…)

October 31, 2007

  • Armani Falls Flat in "Second Life"

    For many fashionistas that like a little virtual game playing, Second Life is probably familiar to you; a 3-D virtual world where you can create your own avatar and have them live a pretty fab life.  If you decide to buy land, you can build your own home or business.  For true fashionistas, what's truly important here is that you have virtually unlimited access to some of the most high-end fashions from around the globe; what was shocking for true fashionistas was the unveiling of the Armani line within Second Life.  To put it mildly, Armani fell short. (…)

October 28, 2007

October 19, 2007

  • Selling Fashion? Optimize Your Keywords to Increase Online Sales

    Fashion is a tricky business; especially if you’re a retailer trying to make an impression in the industry.  So, how do you get shoppers over to your site to take a look at what you have to offer?  You find out what they’re searching for. 
    Take a look at these keyword statistics based on a search of the term “fashion.”
     Statistics Courtesy of: www.wordtracker.com
    Based on 34,883 searches per day 

    Rank

    Keyword

    Number of Searches

    1

    Fashion

    4273

    2

    Fall Fashion

    2199

    3

    Fashion Bug

    1585

    4

    80’s Fashion

    1395

    5

    Fashion Models

    834

    6

    Emo Fashion

    679

    7

    Fashion Games to Play

    620

    8

    Fashion Jewelry

    611

    9

    80s Fashion

    589

    10

    Fashion Design

    567

     
    One thing stands out: while “fashion” is a popular stand-alone search term, it really only equals about 12% of the searches done on any given day. 
    To take these search results at face value, it would appear that there are a smaller number of people searching for the more specific content, but if you add it up, 9,079 (or 26%) of the daily searches were relative to something specific.  If you are hoping to increase your online sales specific to fashion, you must be specific about what you’re selling. (…)

October 18, 2007

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