August 13, 2007
- Luxury brands spiff up their websites with videos
Summary: As marketing research proves that almost all affluent customers go online and watch online videos, brands such as Chanel, Marc Jacobs, Dior, and MiuMiu improve their websites. (…)
August 10, 2007
- Online Groups & Blogs Beat Texting as Retailers Reach out to Gen Y Shoppers
Summary: A Maritz poll tells marketers whose target is Generation Y to use online marketing extensively to reach them out. One-in-four of them (26 percent) have posted an online review for a product or specific retailer, and approximately two-in-three (67 percent) use online reviews as a source when making purchasing decisions. (…)
July 30, 2007
- European B2C e-commerce is growing in waves.
Summary: A study called "European B2C E-Commerce: Spotlight on the UK, Germany and France" gives a complete picture on the online retail space in these countries. (…)
- Multichannel marketing online through brand advocates
Summary: Consumers tend to seek online advice from opinion leaders before making purchasing decisions. Some opinion leaders are ready to become advocates for brands they trust. (…)
July 28, 2007
- Luxury Consumers: What Counts Are Experiences, Not Things
Summary: A report called "The Global Luxury Market: Exploring the Mindset of Luxury Consumers in Seven Countries” finds several striking similarities in US and Western Europe luxury consumers. (…)
- Luxury Consumers Spent More Buying Luxuries in the Second Quarter
According to Unity Marketing, Luxury Consumers Spent More Buying Luxuries in the Second Quarter, but Consumer Confidence Wavered
Luxury Consumer Expenditures Rose 9 Percent in Second Quarter, but Their Confidence in Future Expectations Declined from Earlier This Year According to Unity Marketing
Affluent consumers went on a spending spree for luxuries in the second quarter 2007. (…)
