Marketing Research

Apparel Sale :: Christian Louboutin vs. Manolo Blahnik
Louboutin and Blahnik are certainly well recognized names in the shoe industry and the arena of apparel sales; but how do they match up with they compared head to head? We decided to find out and used Google Trends to gather our info. Here's what we found:
Manolo Blahnik has been around a long time. With a career that spans more than 30 years and a reputation for being one of the most influential footwear designers in the world, Manolo Blahnik seems unstoppable. Opening his first store in 1973, And his search history shows that, since Google started tracking trends back in 2004, Blahnik has been searched for on a regular basis. This is to be expected though; speak the name Manolo Blahnik in a post-Sex and The City world and everyone knows who you're talking about. (…)

Fashion Marketing, Book Review: Let Them Eat Cake, by Pamela Danziger

Fashion Marketing: A few weeks ago, we reviewed “Trading Up” in this section; this week, we take a look at “Let Them Eat Cake,” by Pamela Danziger. (…)

Fashion Marketing: Birkenstock vs. Crocs, as seen by Google Trends
Fashion Marketing: If you’ve been a fan of comfortable footwear for any length of time, Birkenstock has inevitably made an appearance in your wardrobe. (…)

Fashion Marketing: Versace vs. Armani, as seen by Google Trends
Fashion Marketing news: Versace and Armani are two of the most popular names in fashion; in fact, they could be considered the most recognized names in the industry. But they didn’t get that way by sitting back on their heels and just letting nature take its course; they were proactive and voracious in their drive to grow their companies and name recognition; they continue to be so as the trends indicate. (…)
Fashion Marketing: Selling Handbags? Make sure your keywords are in the Top 10.
Fashion Marketing news: If you’re a handbag retailer, you’ve got some tough competition. After all, you’ve got the designer handbags, the knock-offs, and the sites out there like eBay to contend with. (…)
Fashion Book Review: Trading Up, by Michal J. Silverstein and Neil Fiske

My opinion: When it was first published in 1993, Trading Up was seen as a ground-breaking marketing book. (…)

Fashion Marketing: Useful research data on the US online apparel market
Fashion Marketing news: Research firm eMarketer has made available a few charts from its Apparel E-Commerce study.
Its price is $695. (…)

Fashion Marketing: Giorgio Armani's web presence analyzed
Fashion Marketing news: Here is a detailed overview of Armani's footprint on the interrnet.
Giorgio Armani S.p.A. (…)
Trunk shows: Privates sales websites are all the rage in France; soon elsewhere? (Fashion marketing)
Fashion marketing news: Since 2005, the craze for fashion trunk show webistes has taken over France. Sites such as vente-privee.com, espacemax.com, and achatvip.com are leading the way. (…)

Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)

Fashion 2.0: Wal-Mart's woes on FaceBook, while American Eagle and J.C. Penney rule
Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart's foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". (…)

Online retail: Apparel to grow 18%, accessories nearly 25%, and footwear 21% in the US
Online retail news: Great article in eMarketer, with numbers and charts from studies as such the Shop.org/Forrester report, as well as from eMarketer's own new study called Apparel E-Commerce. (…)

Fashion marketing: College-age consumers much more connected than 4 years ago
It is not a surprise, but the results of the 7th Annual Alloy College Explorer, conducted by Harris Interactive, show that the class of 2011 uses the internet a lot more than the same age group only 4 years ago. (…)

Students more likely to buy clothing online (Online retail)
Online retail news: Teenagers who grew up with the internet are now looking online to buy college supplies. Apparel and accesories are high on their lists. (…)

Using online coupons to drive in-store sales (Internet marketing)
Internet marketing news: Fashionistas cannot be bothered with grocery coupons, can they? (…)
Veteran multi-channel UK fashion retailer shares learnings (Fashion marketing)
Fashion marketing news: Martin Newman, head of e-commerce at UK-based fashion chain Ted Baker gives a very interesting interview about how the retailer mixes its online and offline operations. (…)
Brand advocates less into social media than expected (Brand marketing)
Brand marketing news: With all the buzz around social media sites where users talk about the brands and the products they like, brand marketers could be tempted into spending 100% of their time on StyleMob, StyleHive, and ThisNext. (…)