Apparel Sale :: Decline in Teen Spending Indicated “Discretionary Recession”

According to a new study by Piper Jaffray, it seems that teen spending is on the decline, and they’ve said that it points to a “discretionary recession,” meaning teens are being more selective about what to use their play money on, largely due to the economy.  But a study by the Washington Post says that it might not be as much about the economy as it is about a change in attitudes. Is there any one specific reason behind the 20%... Lire la suite

Apparel Sale: Buy American to Save Our Textile Industries?

Recently, Roger Simmermaker wrote an article titled “Buy American Online, and say bye-bye big box” for World Net Daily.  The article largely talks of how ordering American made clothing online can help you in several ways; no driving to the store, not having to shop at big box stores like Wal-Mart and Target, supporting the American economy, and possibly saving some of the jobs that still remain in a lingering textile industry. Lire... Lire la suite

Apparel Sale :: FabricJam.com, The Female Fashion Auction Site

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Internet Marketing :: Wal-Mart Attempts to Boost Customer Confidence by Offering Online Way to “Save More”

Given what some are calling a “soft economy,” mega-retailer Wal-Mart is attempting to boost their customers confidence by offering them a new “save more” website, designed to provide tips and tricks to stretching your dollars. Lire la suite  Lire la Suite →

Marketing Research :: Study Shows that French Luxury Buyers Rely Heavily on Internet for Information

A recent study done by the Benchmark Group shows that a large number of French consumers shopping for luxury goods turn to the Internet for information, long before they make their purchase.  In fact, 55% of women, and 47% of men say they "often" or "always" go online to gather information first. Lire la suite  Lire la Suite →

Women Entrepreneur’s Hold the Keys to the Web 2.0 World

It seems that women due truly rule the world, or at least the Web 2.0 world. Lire la suite  Lire la Suite →

Apparel Sale:: The Economy Seems to be Affecting Paid Clicks

According to the January 2008 QSearch click paid report, ComScore reported flat annual growth in paid clicks for Google in 2007 and an 8 percent decrease from December to January.  One could argue that Google might be experiencing the same recession that the rest of the American economy seems to be in.   Lire la suite  Lire la Suite →

Apparel Sale :: Canadians Shy Away From Online Shopping

While the vast majority of consumers seem enthusiastic to shop online for merchandise - including fashion - Canadians still aren’t doing it.In terms of online prowess, the Canadians certainly have it.  They use the Internet to do everything from paying bills to booking trips to Brazil. Lire la suite  Lire la Suite →

Fashion Marketing :: Targeting the Youth Audience

Aiming your fashion marketing campaign at the youth audience can be challenging to say the least.  Lire la suite  Lire la Suite →

Internet Marketing :: Survey Says Sponsored Links Sway Shoppers

A recent survey sponsored by BIGresearch’s Simultaneous Media Survey found that nine out of ten shoppers are influenced by sponsored links - also known as AdWords - that show up when they’re searching for certain products. Lire la suite  Lire la Suite →

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