October 28, 2007
- Coutorture.com :: Increase Online Sales by Joining Up!
Recently acquired by Sugar Inc., Coutorture is the place to be for anyone who is looking to increase online sales. (…)
October 26, 2007
- Heavy Social Networkers Visit Fashion Apparel Sites Frequently
A new study released by comScore, Inc. (…)
October 25, 2007
- Increase Online Sales :: Sell “Couture”
In today’s world of high-end fashion, one of the fastest ways to increase your online sales is to offer couture items. “Couture” is a word that is defined as “the business of designing, making, and selling highly fashionable, usually custom-made clothing for women,” so it’s no wonder that it’s always popping up in some fashion magazine or being thrown around synonymously with celebrities.
But what is the average person who searches for “couture” actually looking for? And what can you, as a high-end online retailer do to target these consumers? Well, we’ve got some answers for you; but first, let’s look at what those consumers are specifically searching for. (…)
October 19, 2007
- Selling Fashion? Optimize Your Keywords to Increase Online Sales
Fashion is a tricky business; especially if you’re a retailer trying to make an impression in the industry. So, how do you get shoppers over to your site to take a look at what you have to offer? You find out what they’re searching for.
Take a look at these keyword statistics based on a search of the term “fashion.”
Statistics Courtesy of: www.wordtracker.com
Based on 34,883 searches per dayRank
Keyword
Number of Searches
1
Fashion
4273
2
Fall Fashion
2199
3
Fashion Bug
1585
4
80’s Fashion
1395
5
Fashion Models
834
6
Emo Fashion
679
7
Fashion Games to Play
620
8
Fashion Jewelry
611
9
80s Fashion
589
10
Fashion Design
567
One thing stands out: while “fashion” is a popular stand-alone search term, it really only equals about 12% of the searches done on any given day.
To take these search results at face value, it would appear that there are a smaller number of people searching for the more specific content, but if you add it up, 9,079 (or 26%) of the daily searches were relative to something specific. If you are hoping to increase your online sales specific to fashion, you must be specific about what you’re selling. (…)
October 12, 2007
- French Portals Compete to Increase Online Sales of Luxury Goods
Firstluxe.com, a new French portal whose focus is luxury, wants to help increase online sales of high end goods. (…)
October 8, 2007
- Fashion Marketing: Blogging and Fashion, Can You Have One Without The Other?
Fashion Marketing News: These days, it seems that everyone has a blog. Some have them just to give their thoughts to the world; others have them to promote something. (…)
October 3, 2007
- Fashion Marketing: The Top 10 Keywords Prompted by “Vuitton”
If you love Louis and you are a vendor of the super-fabulous Vuitton line, you might be interested to know what the Top 10 keywords that are searched when consumers are looking for this famous brand. (…)
September 21, 2007
- Fashion Marketing: Versace vs. Armani, as seen by Google Trends
Fashion Marketing news: Versace and Armani are two of the most popular names in fashion; in fact, they could be considered the most recognized names in the industry. But they didn’t get that way by sitting back on their heels and just letting nature take its course; they were proactive and voracious in their drive to grow their companies and name recognition; they continue to be so as the trends indicate. (…)
- Fashion Marketing: Selling Handbags? Make sure your keywords are in the Top 10.
Fashion Marketing news: If you’re a handbag retailer, you’ve got some tough competition. After all, you’ve got the designer handbags, the knock-offs, and the sites out there like eBay to contend with. (…)
- Product Review: Google Analytics, a must for your fashion website
Product Review: As an online marketing professional, I have had the opportunity to use various software products to track the traffic on my site. (…)
September 10, 2007
- Fashion Marketing: The Top 10 Most Often Searched Keywords to Help Market Your Shoes in the US
Fashion Marketing news: If you’re looking to market thz shoes on your website to a US market, it appears that you should consider what brand you’re selling. According to a popular keyword suggestion tool, the top 10 most often searched keywords are almost always branded in some way. (…)
- Fashion Marketing in France: Online sales of apparel booming, top selling products and retailers
Fashion Marketing news: Just like in the US, sales of apparel are booming online. (…)
- Product Review: Benchmark Email (benchmarkemail.com)
Product review: Are you a small business owner or online retailer that is looking for an efficient, yet easy to use, emailing program to stay in touch with your client base? You may need to look no further than the Benchmark Email program available at www.benchmarkemail.com. (…)
September 5, 2007
- Fashion Marketing: Find better fitting bras online with Playtex and Zafu
Fashion Marketing news: Research shows that most women wear the wrong bra size. (…)
September 3, 2007
- Fashion Marketing: Giorgio Armani's web presence analyzed
Fashion Marketing news: Here is a detailed overview of Armani's footprint on the interrnet.
Giorgio Armani S.p.A. (…) - Trunk shows: Privates sales websites are all the rage in France; soon elsewhere? (Fashion marketing)
Fashion marketing news: Since 2005, the craze for fashion trunk show webistes has taken over France. Sites such as vente-privee.com, espacemax.com, and achatvip.com are leading the way. (…)
August 31, 2007
- Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)
August 29, 2007
- Fashion 2.0: Video review of Myspace's new myspace.com/fashion
Fashion 2.0 news: MySpace has just launched a slick community called myspace.com/fashion, targeting fashionistas and fashion advertisers. (…)
- Fashion 2.0: Wal-Mart's woes on FaceBook, while American Eagle and J.C. Penney rule
Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart's foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". (…)
August 27, 2007
- Fashion branding: Sloggi better than Jockey in the underwear war, so far
Fashion branding news: Quite a few websites in the US have echoed BrandWeek's article about underwear maker Jockey's new initiatives online. (…)
