Internet Marketing

January 1, 2008

  • Apparel Sales Got Off To a Great Start This Holiday Season

    According to a report by Coremetrics, both department stores and intimate apparel sites saw strong initial sales figures in the beginning of the holiday season; on the flip side, they report that home-oriented sites and apparel sites were not living up to expectations.  In their report, they have listed sales figures, percentage of change up or down and average checkout dollar value.  However, I tend to disagree slightly with their forcast of a bleak holiday season for apparel sales. (…)

December 26, 2007

December 22, 2007

December 18, 2007

  • Apparel Sale :: Net-A-Porter's Virtual Helper

    As expected, Net-A-Porter came up with something fabulous to increase their apparel sales through the holiday season.  After launching in 2000 and quickly establishing themselves as the world's premier global online luxury retailer, we always expect great things from them, but this time, they've truly outdone themselves! (…)

December 13, 2007

December 11, 2007

  • Increase Online Sales :: Dior Jumps on iPhone Buzz in France

    Increase Online Sales :: Dior Midnight Poison :: Photo Credit ~ Dior.com

    When you're as big as Dior, you don't typically need to do much to increase online sales.  However, imagine for a minute that you are Dior, and that you're getting ready to roll out another variation of one of your most famous perfumes, Poison.  When you get buzz all the time, so how do you get a little extra, to focus on this new launch? 
    Christian Dior decided to do a few things
    First, they hired the latest "Bond Girl," who just happens to be Franco-British by birth.  Eva Green is a sexy, bilingual spokesperson for Dior's latest Poison spin-off, "Midnight Poison."  Looking dangerously attractive in the commercial, she is an excellent choice for this marketing campaign.  Coincidentally, she also happens to have a leading role in the new movie, "The Golden Compass," which just came out. (…)

December 9, 2007

  • CondéNet :: Is the Online Approach Working?

    It what seems to be a never ending battle to increase readership, CondéNet has recently announced that it will be partnering up, yet again, within their online division.  This time, it's with YouTube. (…)

December 4, 2007

  • Increase Online Sales :: Take the Advice of Net à Porter Founder

    After reading this blog post, I'm fairly certain that Net à Porter founder, Natalie Massenet, knows what it takes to increase online sales.  Her sales figures are staggering; an average order or her site is in excess of $1000 and her average customer is female and 35! (…)

December 1, 2007

November 30, 2007

  • Internet Marketing :: Facebook's Beacon is Bad For Privacy

    Ok, I'm an online marketer and have been for years, so I am not against Internet marketing.  I have created numerous online campaigns, so I am not anti-advertisement.  But, I think Facebook is going too far with their new tool, Beacon. (…)

November 27, 2007

  • Apparel Sale :: Tesco Launches Daring Fashion Site

    In America, you have Wal-Mart; in the UK, there is Tesco.  Although not exactly the same, they are similar in nature and both considered retail giants.  You can get just about anything you need at either place.  However, there is one place you may find that they differ; Tesco is a little more forward thinking. (…)

November 24, 2007

November 21, 2007

November 15, 2007

November 8, 2007

  • To Increase Online Sales, Use a Cheeky Strategy Like Sloggi

    To effectively increase online sales, you don't always have to be prim and proper.  The euro-wide Sloggi competition that drew a lot of negative press in Sweden has finally ended, but it makes an important point; sometimes a little bit of sass is a good thing. (…)

November 7, 2007

November 2, 2007

  • Can You Help Your Apparel Sale Segment with Fashion Blogging?

    It seems as though the business of blogging about fashion is all the rage these days and happens in a variety of ways; we got curious about what, specifically, it does to the segment of apparel sale.  Is that what fashion business blogs are all about?  We took a look at the top 5 fashion business blogs to see what we could find out. (…)

November 1, 2007

  • Does "Free Shipping" Increase Online Sales?

    A recent article published by the New York Times says that when you entice the customer with free shipping, you will increase online sales.  The downside is, you may be cutting in to your profits. (…)

  • Increase Online Sales :: Dresses

    When it comes to selling dresses, some retailers have it, and some don’t. Those that do are usually the ones that continue to show an increase in online sales. But, before you can create an increase, you need to drive the traffic to your site and according to the numbers your customers are looking for some pretty specific apparel. Does your store carry what the consumers are looking for? (…)

October 29, 2007

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