Increase Online Sales

December 26, 2007

December 21, 2007

December 13, 2007

December 11, 2007

  • Increase Online Sales :: Net-a-Porter + Roland Mouret = Instant Sell-Out

    The founder of Net-a-Porter is one clever gal.  Her site is incredibly successful and I know many a young French designers who are dying to get mentioned there.  She is also blessed with a knack for PR and she couldn't have proved it more than when it came to Roland Mouret's new dress, the now famous, "Moon Dress."
    At the time that Mouret planned to unveil his new creation, he had no distribution lined up.  Enter Net-a-Porter founder, Natalie Massenet, stage right.  She launched a pre-ordering initiative on her website in July only 24 hours after Mouret's Paris show. (…)

  • Increase Online Sales :: Dior Jumps on iPhone Buzz in France

    Increase Online Sales :: Dior Midnight Poison :: Photo Credit ~ Dior.com

    When you're as big as Dior, you don't typically need to do much to increase online sales.  However, imagine for a minute that you are Dior, and that you're getting ready to roll out another variation of one of your most famous perfumes, Poison.  When you get buzz all the time, so how do you get a little extra, to focus on this new launch? 
    Christian Dior decided to do a few things
    First, they hired the latest "Bond Girl," who just happens to be Franco-British by birth.  Eva Green is a sexy, bilingual spokesperson for Dior's latest Poison spin-off, "Midnight Poison."  Looking dangerously attractive in the commercial, she is an excellent choice for this marketing campaign.  Coincidentally, she also happens to have a leading role in the new movie, "The Golden Compass," which just came out. (…)

December 4, 2007

  • Increase Online Sales :: Take the Advice of Net à Porter Founder

    After reading this blog post, I'm fairly certain that Net à Porter founder, Natalie Massenet, knows what it takes to increase online sales.  Her sales figures are staggering; an average order or her site is in excess of $1000 and her average customer is female and 35! (…)

December 1, 2007

November 24, 2007

November 21, 2007

November 16, 2007

November 15, 2007

November 13, 2007

November 8, 2007

  • To Increase Online Sales, Use a Cheeky Strategy Like Sloggi

    To effectively increase online sales, you don't always have to be prim and proper.  The euro-wide Sloggi competition that drew a lot of negative press in Sweden has finally ended, but it makes an important point; sometimes a little bit of sass is a good thing. (…)

November 7, 2007

November 1, 2007

  • Does "Free Shipping" Increase Online Sales?

    A recent article published by the New York Times says that when you entice the customer with free shipping, you will increase online sales.  The downside is, you may be cutting in to your profits. (…)

  • Increase Online Sales :: Dresses

    When it comes to selling dresses, some retailers have it, and some don’t. Those that do are usually the ones that continue to show an increase in online sales. But, before you can create an increase, you need to drive the traffic to your site and according to the numbers your customers are looking for some pretty specific apparel. Does your store carry what the consumers are looking for? (…)

October 28, 2007

October 25, 2007

  • Increase Online Sales :: Sell “Couture”

    In today’s world of high-end fashion, one of the fastest ways to increase your online sales is to offer couture items.  “Couture” is a word that is defined as “the business of designing, making, and selling highly fashionable, usually custom-made clothing for women,” so it’s no wonder that it’s always popping up in some fashion magazine or being thrown around synonymously with celebrities. 
    But what is the average person who searches for “couture” actually looking for?  And what can you, as a high-end online retailer do to target these consumers?    Well, we’ve got some answers for you; but first, let’s look at what those consumers are specifically searching for. (…)

October 19, 2007

  • Selling Fashion? Optimize Your Keywords to Increase Online Sales

    Fashion is a tricky business; especially if you’re a retailer trying to make an impression in the industry.  So, how do you get shoppers over to your site to take a look at what you have to offer?  You find out what they’re searching for. 
    Take a look at these keyword statistics based on a search of the term “fashion.”
     Statistics Courtesy of: www.wordtracker.com
    Based on 34,883 searches per day 

    Rank

    Keyword

    Number of Searches

    1

    Fashion

    4273

    2

    Fall Fashion

    2199

    3

    Fashion Bug

    1585

    4

    80’s Fashion

    1395

    5

    Fashion Models

    834

    6

    Emo Fashion

    679

    7

    Fashion Games to Play

    620

    8

    Fashion Jewelry

    611

    9

    80s Fashion

    589

    10

    Fashion Design

    567

     
    One thing stands out: while “fashion” is a popular stand-alone search term, it really only equals about 12% of the searches done on any given day. 
    To take these search results at face value, it would appear that there are a smaller number of people searching for the more specific content, but if you add it up, 9,079 (or 26%) of the daily searches were relative to something specific.  If you are hoping to increase your online sales specific to fashion, you must be specific about what you’re selling. (…)

October 18, 2007

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