August 14, 2007
- First press release for Fashion Fox (fashion marketing)
Fashion Marketing news: I am very proud to disclose the first press release for the Fashion Fox website. Quite exciting for a new venture! (…)
August 13, 2007
- This next in social shopping: ThisNext.com
Summary and opinion: Here is another social shopping site, called ThisNext. It allows users to share with others products that have discovered and liked. (…)
- Luxury brands spiff up their websites with videos
Summary: As marketing research proves that almost all affluent customers go online and watch online videos, brands such as Chanel, Marc Jacobs, Dior, and MiuMiu improve their websites. (…)
- At fashion Web site Stylemob.com, everybody's a critic
Summary: A website called StyleMob lets users post their pictures online, describe what they are wearing on the pics, and get votes, reviews, and advice on their personal styles. (…)
August 10, 2007
- Some brands (like American Apparel) pull out of Second Life
Summary: If you write about a hype, you get one article. If you then write about the hype turning out to be a passing fad, you get two articles. (…)
- Meet "Ask a gay man" YouTube fashion guru
Summary: Thanks to blogging and to YouTube, some fashionistas are able to become celebrated fashion gurus. (…)
August 8, 2007
- Brands Move Down the Long Tail to Niche Nets
Summary: Brands try to reach consumers on smaller websites, such as fashion blogs, by trying out campaigns on focused ad networks. (…)
August 6, 2007
- Vogue to launch Shop Vogue TV aka ShopVogue.tv
Summary: Condé Nast's Vogue magazine will launch an online video channel August 21 called ShopVogue.tv. (…)
August 3, 2007
- Fashion Fox now offering its Fashion and Online Marketing news in RSS format
Fashion Fox, an online consultancy helping fashion companies sell more and market better on the internet, has just started offering its news service in the RSS format. (…)
July 28, 2007
- Axel Springer takes over AuFeminin.com
Summary: As announced last June, publisher Axel Springer takes over leading French women's portal site AuFeminin.com. (…)
