Fashion Marketing

December 26, 2007

December 22, 2007

December 12, 2007

December 8, 2007

  • Apparel Sale :: Plus Size Clothing

    Plus size apparel sales seem to be on the rise as of late; some of it may have to do with the ever increasing size of American's waist-lines, or maybe it's because those shopping for plus size fashions have a much better selection to choose from. (…)

December 6, 2007

  • Fashion Industry :: MTV launches virtual model search

    In what could be a first within the fashion industry, MTV has announced that it's teamed up with Ford Models and Elizabeth Arden, and Mariah Carey,  to search for the world's first "virtual" super model. (…)

December 4, 2007

  • Apparel Sale :: Threadless.com Goes from Online to Offline

    Apparel Sale :: Threadless.com's
    "Everybody Loves a Yedi"
    Following in the footsteps of online stores Delias.com and Lucy.com, Threadless has taken their apparel sale from online to offline by opening their first brick and mortar store on Chicago's North Side.  Starting their online business in 2001, the sites snarky t-shirts have flown of the virtual shelves and its sales are expected to be somewhere around $15 million this year.  Not bad for two guys that started with $1000, a t-shirt design contest, and a true guerilla marketing plan. (…)

November 23, 2007

November 15, 2007

November 13, 2007

November 9, 2007

  • Apparel Sale :: Abercromie launches ruehl.com

    In yet another move to dominate the apparel sale market, Abercrombie & Fitch has put it's Ruehl branded store on the internet.   
    The Greenwich Village inspired brand caters to the 22- to 35-year-old market of men and women both.  Ruehl sells apparel, handbags, and cologne and perfume.  Although currently, only the handbags, cologne, and perfume are available on the website, plans to roll out the apparel portion of the line is set for Spring of '08.                                Apparel Sale :: Bridgette :: Ruehl.com
    Ruehl happens to be the last of the Abercrombie lines to go online, although one has to wonder why.  More sophisticated in terms of offerrings, compared to both Abercrombie.com and their other adult apparel site, hollister.com, you would think this would have been launched long ago in an effort to draw in a different market segment.  With handbags ranging in price from the $150's to almost $400, they could have been competitive in this market share long before now.   
    An article in Columbus Business First reports that the physical stores of Ruehl posted a 14% increase after one year of being open; a number that would have likely been higher had people had the opportunity to view the product online, and use the store locator to find one near them. 
    The bags they offer are sophisticated and well made; a great mid-range handbag that is perfect for the working professional that is just starting out and can't yet afford that $600 Coach bag. 

November 8, 2007

November 7, 2007

November 2, 2007

  • Can You Help Your Apparel Sale Segment with Fashion Blogging?

    It seems as though the business of blogging about fashion is all the rage these days and happens in a variety of ways; we got curious about what, specifically, it does to the segment of apparel sale.  Is that what fashion business blogs are all about?  We took a look at the top 5 fashion business blogs to see what we could find out. (…)

October 29, 2007

October 28, 2007

October 26, 2007

  • Massive Apparel Sale :: Check Out Clothes Swapping!

    So it seems that another option has emerged from the fashion frontier for all you bargain shopping fashionistas :: clothes swapping.  Although eBay has been around forever if you want to score a great deal on a pair of Jimmy Choos, many of the clothes swapping websites that are emerging do not require you to pay when listing your clothes, AND, many offer the option of buy/sell or swap,meaning no money exchanges hands. (…)

  • Heavy Social Networkers Visit Fashion Apparel Sites Frequently

    A new study released by comScore, Inc. (…)

October 25, 2007

  • Increase Online Sales :: Sell “Couture”

    In today’s world of high-end fashion, one of the fastest ways to increase your online sales is to offer couture items.  “Couture” is a word that is defined as “the business of designing, making, and selling highly fashionable, usually custom-made clothing for women,” so it’s no wonder that it’s always popping up in some fashion magazine or being thrown around synonymously with celebrities. 
    But what is the average person who searches for “couture” actually looking for?  And what can you, as a high-end online retailer do to target these consumers?    Well, we’ve got some answers for you; but first, let’s look at what those consumers are specifically searching for. (…)

October 19, 2007

  • Selling Fashion? Optimize Your Keywords to Increase Online Sales

    Fashion is a tricky business; especially if you’re a retailer trying to make an impression in the industry.  So, how do you get shoppers over to your site to take a look at what you have to offer?  You find out what they’re searching for. 
    Take a look at these keyword statistics based on a search of the term “fashion.”
     Statistics Courtesy of: www.wordtracker.com
    Based on 34,883 searches per day 

    Rank

    Keyword

    Number of Searches

    1

    Fashion

    4273

    2

    Fall Fashion

    2199

    3

    Fashion Bug

    1585

    4

    80’s Fashion

    1395

    5

    Fashion Models

    834

    6

    Emo Fashion

    679

    7

    Fashion Games to Play

    620

    8

    Fashion Jewelry

    611

    9

    80s Fashion

    589

    10

    Fashion Design

    567

     
    One thing stands out: while “fashion” is a popular stand-alone search term, it really only equals about 12% of the searches done on any given day. 
    To take these search results at face value, it would appear that there are a smaller number of people searching for the more specific content, but if you add it up, 9,079 (or 26%) of the daily searches were relative to something specific.  If you are hoping to increase your online sales specific to fashion, you must be specific about what you’re selling. (…)

October 12, 2007

« Previous Page • Next Page »