August 6, 2007
- SuperSaturday: Cause Related Marketing The Design of Future?
Summary: SuperSaturday, a charitable event where high profile consumers can buy designer clothes, was this year sponsored by online retailer Bluefly. (…)
- Earnest Sewn to find Fashion’s Highwaisted “Jean-ius”
Summary: Premium jeans brand Earnest Sewn launches a competition where contestants have to post a picture of theirs in highwaisted jeans. (…)
August 3, 2007
- World's Most Extravagant Handbags
Summary: New extravagant, rare, and expensive handbags are coming this season. (…)
- Emporio Armani: Online, at long, long last
Summary: It took 7 years for Armani to launch Emporio Armani's online store (A/X already has its own). (…)
- Diesel Jeans Creates Web 2.0 Dating Community
Summary: Diesel Jeans uses the web 2.0 trend to create a site that helps users find a date and/or a pair of jeans. (…)
August 1, 2007
- Customers control your message (and why that’s a good thing)
Summary: Customers trust messages from their peers more than from any other source. (…)
- Online shopping: Now it's personal
Summary: More and more websites offer consumers the possibility to design their own products (e.g. Nike and Steve Madden) and to easily find fashion items that fit (e.g. myShape). (…)
- Online resales worry retailers
Summary: Fashion brands are taking steps to prevent people from reselling their products on sites like eBay. (…)
July 27, 2007
- Fake Sisley Ad Only A Mild Meisel
Benetton's ads have always been racy, but the company has recently been upstaged by a mock campaign featuring two glamazons "snorting" the coke-like straps of a dress off a table (note the powder-covered credit card) that purports to be for the brand's Sisley label. (…)
July 16, 2007
- New online initiatives by Prada, Moschino, and Hussein Chalayan
Summary : Hussein Chalayan, Moschino, and Miuccia Prada launch new internet initiatives. Different but innovative approaches. (…)
