Fashion Industry

Google Trends :: Marc Jacobs vs. Karl Lagerfeld
Marc Jacobs and Karl Lagerfeld are both well known in the fashion industry; there's no doubt. (…)

Increase Online Sales :: Clarins Launches Luxury Portal
In an effort to increase online sales, the French luxury cosmetics brand Clarins has launched a web 2.0 luxury portal; these types of sites seem to be poping up everywhere these days! (…)

Apparel Sale :: Use "StumbleUpon" to Discover Great Online Apparel Sites
Want to up your apparel sale? Make sure your site is stumbled upon!

StumbleUpon is a great site that allows you to find websites relevant to your center of interest. (…)
To Increase Online Sales, Use a Cheeky Strategy Like Sloggi
To effectively increase online sales, you don't always have to be prim and proper. The euro-wide Sloggi competition that drew a lot of negative press in Sweden has finally ended, but it makes an important point; sometimes a little bit of sass is a good thing. (…)

Increase Online Sales :: NotCouture.com
Once upon a time, there was an online retail store that wanted to increase online sales; they found NotCouture, and their wish was granted. (…)

Can You Help Your Apparel Sale Segment with Fashion Blogging?
It seems as though the business of blogging about fashion is all the rage these days and happens in a variety of ways; we got curious about what, specifically, it does to the segment of apparel sale. Is that what fashion business blogs are all about? We took a look at the top 5 fashion business blogs to see what we could find out. (…)

Armani Falls Flat in "Second Life"
For many fashionistas that like a little virtual game playing, Second Life is probably familiar to you; a 3-D virtual world where you can create your own avatar and have them live a pretty fab life. If you decide to buy land, you can build your own home or business. For true fashionistas, what's truly important here is that you have virtually unlimited access to some of the most high-end fashions from around the globe; what was shocking for true fashionistas was the unveiling of the Armani line within Second Life. To put it mildly, Armani fell short. (…)

Fashion Internships :: What A Fashion Designer Does
When you're thinking about your fashion internship, checking out a "day-in-the-life-of" a fashion designer probably sounds pretty appealing. Before you take the leap and commit, let us give you the skinny on what a fashion designer actually does. (…)

These Plus Size Fashion Blogs Can Help You Find the Perfect Apparel Sale!
Sometimes, when you're a plus size gal, it can be hard to find clothes that are both trendy and affordable; these three plus size fashion blogs will help you get the most out of your search for the perfect plus size apparel sale! (…)

Fashion Marketing, Book Review: Let Them Eat Cake, by Pamela Danziger

Fashion Marketing: A few weeks ago, we reviewed “Trading Up” in this section; this week, we take a look at “Let Them Eat Cake,” by Pamela Danziger. (…)

Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)

Fashion marketing: How Hearst Grew Subscriptions 15% With Online Games That Complement Their Brands
Fashion marketing news: Another great article today, this time a case study from MarketingSherpa that will interest fahion marketers. Or people who care about editors' assistants and boy toys. (…)
Fashion Branding: American Airlines wants to Vuitton-ize Google
Fashion Branding News - I guess that you don't see many Google executives carrying Vuitton handbags these days. Soon, the Google crowd may avoid boarding American Airlines flights altogether. (…)

Fashion Marketing: First video review of Shop Vogue TV (aka ShopVogue.tv)
(Fashion marketing news) Just launched ShopVogue.tv raises the bar in print/online integration. (…)

Hearst VP details strategy behind new mag sites and acquisitions like Kaboodle (Fashion sites)
Fashion sites news: PBS gives us a very detailed and interesting interview of Hearst Corporation VP Chuck Cordray, where he talks about relaunching his magazines' companion sites (e.g. (…)

First press release for Fashion Fox (fashion marketing)
Fashion Marketing news: I am very proud to disclose the first press release for the Fashion Fox website. Quite exciting for a new venture! (…)

Luxury brands spiff up their websites with videos
Summary: As marketing research proves that almost all affluent customers go online and watch online videos, brands such as Chanel, Marc Jacobs, Dior, and MiuMiu improve their websites. (…)

France: Luxury brands see online sales growing
Summary: This article in French newspaper Le Figaro confirms that brands such as Hermès, Vuitton, and Gucci see sales growing in their online stores. (…)

Brands Move Down the Long Tail to Niche Nets
Summary: Brands try to reach consumers on smaller websites, such as fashion blogs, by trying out campaigns on focused ad networks. (…)

LVMH sends its lawyers after French eBay resellers
Summary: Last June, French luxury goods conglomerate LVMH (Louis Vuitton Moët Hennessy) sent letters to French eBay resellers of perfumes demanding that they stop selling brands such as Christian Dior, Guerlain, Givenchy, and Kenzo. (…)