Fashion Marketing, Book Review: Let Them Eat Cake, by Pamela Danziger

  Fashion Marketing: A few weeks ago, we reviewed “Trading Up” in this section; this week, we take a look at “Let Them Eat Cake,” by Pamela Danziger. Lire la suite  Lire la Suite →

Fashion Marketing: The Top 10 Keywords Prompted by “Vuitton”

If you love Louis and you are a vendor of the super-fabulous Vuitton line, you might be interested to know what the Top 10 keywords that are searched when consumers are looking for this famous brand. Lire la suite  Lire la Suite →

Fashion Marketing: Birkenstock vs. Crocs, as seen by Google Trends

Fashion Marketing: If you’ve been a fan of comfortable footwear for any length of time, Birkenstock has inevitably made an appearance in your wardrobe. More recently, you may have even ventured in to the world of Crocs. Albeit not the most fashionable shoe in the world, they are pretty darn comfy. Lire la suite  Lire la Suite →

Fashion Marketing: Versace vs. Armani, as seen by Google Trends

Fashion Marketing news:  Versace and Armani are two of the most popular names in fashion; in fact, they could be considered the most recognized names in the industry.  But they didn’t get that way by sitting back on their heels and just letting nature take its course; they were proactive and voracious in their drive to grow their companies and name recognition; they continue to be so as the trends indicate. Lire la suite  Lire la Suite →

Fashion Marketing: Selling Handbags? Make sure your keywords are in the Top 10.

Fashion Marketing news: If you’re a handbag retailer, you’ve got some tough competition.  After all, you’ve got the designer handbags, the knock-offs, and the sites out there like eBay to contend with. Typically, if someone is on the World Wide Web searching for a handbag, they are looking for something pretty specific. They either know the brand they want or the style.   Lire la suite  Lire la Suite →

Fashion Book Review: Trading Up, by Michal J. Silverstein and Neil Fiske

  My opinion:   When it was first published in 1993, Trading Up was seen as a ground-breaking marketing book. The authors set off to explain how middle-class Americans and savvy entrepreneurs were creating a category called "New Luxury". Lire la suite  Lire la Suite →

Fashion Marketing: Giorgio Armani’s web presence analyzed

Fashion Marketing news: Here is a detailed overview of Armani’s footprint on the interrnet. Lire la suite  Lire la Suite →

Fashion 2.0: Video review of Myspace’s new myspace.com/fashion

Fashion 2.0 news: MySpace has just launched a slick community called myspace.com/fashion, targeting fashionistas and fashion advertisers. Here is a short video review, followed by written comments based on a must-read Business Week article. Lire la suite  Lire la Suite →

Fashion branding: Sloggi better than Jockey in the underwear war, so far

Fashion branding news: Quite a few websites in the US have echoed BrandWeek’s article about underwear maker Jockey’s new initiatives online. For the moment, I find the first site (Stop Squirming) pretty boring, especially compared to cheeky sites such as Sloggi’s "Show me your Sloggi". Are the approaches to online underwear marketing different because targets in Europe and in the US react differently to (partial) nudity? ... Lire la suite

Fashion Marketing: anyone to sponsor paperdoll fashion on Stardoll.com?

Fashion marketing news: Imagine a site where 6 million female members aged 7-17 spend their time dressing up virtual paperdolls of celebrities and talking doll fashion. If you were an apparel brand targeting tweens, would you partner with the site? Lire la suite  Lire la Suite →

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