August 24, 2007
- Fashion Branding: American Airlines wants to Vuitton-ize Google
Fashion Branding News - I guess that you don't see many Google executives carrying Vuitton handbags these days. Soon, the Google crowd may avoid boarding American Airlines flights altogether. (…)
August 22, 2007
- Fashion Marketing: First video review of Shop Vogue TV (aka ShopVogue.tv)
(Fashion marketing news) Just launched ShopVogue.tv raises the bar in print/online integration. (…)
- Fashion branding: Arrow Apparel launches user-generated content site to save Ellis Island
(Fashion branding news) Arrow positions itself as an all-American brand. After all, its tag line is "Arrow - USA - 1851". (…)
August 19, 2007
- Remy Martin cognac targets high end buyers on posh aSmallWorld network site (Internet marketing)
Internet marketing news: If you were selling a $1,800 cognac bottle, where would you go online to find your target customers? (…)
August 15, 2007
- Brand advocates less into social media than expected (Brand marketing)
Brand marketing news: With all the buzz around social media sites where users talk about the brands and the products they like, brand marketers could be tempted into spending 100% of their time on StyleMob, StyleHive, and ThisNext. (…)
