Fashion 2.0

Increase Online Sales :: Fashion & Tech Team Up
Companies in the fashion industry are finding that, by teaming up with the tech world, they face the prospect of being able to increase online sales. (…)

Increase Online Sales :: Fila and Web 2.0
Fila is the latest retailer to reach out and touch the consumer in an effort to increase their online sales. (…)

Increase Online Sales :: Clarins Launches Luxury Portal
In an effort to increase online sales, the French luxury cosmetics brand Clarins has launched a web 2.0 luxury portal; these types of sites seem to be poping up everywhere these days! (…)

French Portals Compete to Increase Online Sales of Luxury Goods
Firstluxe.com, a new French portal whose focus is luxury, wants to help increase online sales of high end goods. (…)

Fashion Marketing: Blogging and Fashion, Can You Have One Without The Other?
Fashion Marketing News: These days, it seems that everyone has a blog. Some have them just to give their thoughts to the world; others have them to promote something. (…)

Fashion Marketing: Birkenstock vs. Crocs, as seen by Google Trends
Fashion Marketing: If you’ve been a fan of comfortable footwear for any length of time, Birkenstock has inevitably made an appearance in your wardrobe. (…)

Fashion Marketing: Versace vs. Armani, as seen by Google Trends
Fashion Marketing news: Versace and Armani are two of the most popular names in fashion; in fact, they could be considered the most recognized names in the industry. But they didn’t get that way by sitting back on their heels and just letting nature take its course; they were proactive and voracious in their drive to grow their companies and name recognition; they continue to be so as the trends indicate. (…)
Fashion Marketing: Back to School Shopping in a Web 2.0 World
Fashion Marketing news: If you’re an online retailer, or you have a child in school, you inevitably have noticed how different back to school shopping is now, as opposed to just a few years ago. (…)

Fashion sites: Women's Wear Daily (WWD) reviews fashion bloggers
Fashion sites news: Venerable WWD has crafted "a who's who of independent bloggers" covering this year's NY fashion week. (…)

Fashion Marketing: Find better fitting bras online with Playtex and Zafu
Fashion Marketing news: Research shows that most women wear the wrong bra size. (…)

Fashion Stores meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? (…)

Fashion 2.0: Video review of Myspace's new myspace.com/fashion
Fashion 2.0 news: MySpace has just launched a slick community called myspace.com/fashion, targeting fashionistas and fashion advertisers. (…)
Fashion 2.0: Wal-Mart's woes on FaceBook, while American Eagle and J.C. Penney rule
Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart's foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". (…)

Fashion branding: Sloggi better than Jockey in the underwear war, so far
Fashion branding news: Quite a few websites in the US have echoed BrandWeek's article about underwear maker Jockey's new initiatives online. (…)
Fashion 2.0: Korean government pours $7.76 million in iFashion, a virtual reality fashion initiative
South Korea wants to be a leader in all things broadband. (…)

Fashion Marketing: anyone to sponsor paperdoll fashion on Stardoll.com?
Fashion marketing news: Imagine a site where 6 million female members aged 7-17 spend their time dressing up virtual paperdolls of celebrities and talking doll fashion. (…)

Fashion Marketing: First video review of Shop Vogue TV (aka ShopVogue.tv)
(Fashion marketing news) Just launched ShopVogue.tv raises the bar in print/online integration. (…)
Fashion branding: Arrow Apparel launches user-generated content site to save Ellis Island
(Fashion branding news) Arrow positions itself as an all-American brand. After all, its tag line is "Arrow - USA - 1851". (…)
Fashion marketing: College-age consumers much more connected than 4 years ago
It is not a surprise, but the results of the 7th Annual Alloy College Explorer, conducted by Harris Interactive, show that the class of 2011 uses the internet a lot more than the same age group only 4 years ago. (…)