Créer un blog pro : 3 raisons simples et puissantes

Pourquoi votre entreprise, votre boutique ou votre marque doit-elle créer un blog pro ? Maintenant que la poussière de la mode des blogs est retombée, il est temps de voir ce qu’un peu de recul nous révèle. Lire la suite  Lire la Suite →

Fashion News :: Competition and Sales Soar Among eTailers

According to a recent study done by Kiplinger Business Resource Center, eTailers stand to see a 16% increase in online sales - to nearly $200 billion this year; according to their projections, sales won’t level off until somerwhere around 2012 - and that’s at a steady 10% growth each year. Lire la suite  Lire la Suite →

Fashion 2.0 :: GET Interactive Launches New Branding Program

We’ve all watched a music video and seen a clothing item or handbag that we really wanted; now GET Interactive makes it as easy to "get" as the push of a button or the click of a mouse. Lire la suite  Lire la Suite →

Fashion Internships :: Vault Career Guide to the Fashion Industry

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Apparel Sale :: Net-A-Porter’s Virtual Helper

As expected, Net-A-Porter came up with something fabulous to increase their apparel sales through the holiday season.  After launching in 2000 and quickly establishing themselves as the world’s premier global online luxury retailer, we always expect great things from them, but this time, they’ve truly outdone themselves! To ensure that their customers got exactly what they wanted from their husbands this year, they gave woman a little... Lire la suite

Increase Online Sales :: NotCouture.com

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Product Review: Google Analytics, a must for your fashion website

Product Review: As an online marketing professional, I have had the opportunity to use various software products to track the traffic on my site. Some were cheap and basic, other were expensive and quite complicated. Now, the second incarnation of Google’s web tracking tool, called Google Analytics, bring the best of both worlds: it is cheap (actually, it is free) and you create very detailed reports with it. Lire la suite  Lire la Suite →

Product Review: Benchmark Email (benchmarkemail.com)

Product review: Are you a small business owner or online retailer that is looking for an efficient, yet easy to use, emailing program to stay in touch with your client base?  You may need to look no further than the Benchmark Email program available at www.benchmarkemail.com. Lire la suite  Lire la Suite →

Fashion marketing: How Hearst Grew Subscriptions 15% With Online Games That Complement Their Brands

Fashion marketing news: Another great article today, this time a case study from MarketingSherpa that will interest fahion marketers. Or people who care about editors’ assistants and boy toys. Lire la suite  Lire la Suite →

Bluefly shares too low to meet NASDAQ requirements (Online retail)

Online retail news: Bluefly has revealed that it had received "a notice on August 13, 2007 from The Nasdaq Stock Market indicating that the Company is not in compliance with the continued listing requirements of The Nasdaq Capital Market because, for the previous 30 consecutive business days, the bid price of its Common Stock had closed below the $1.00 minimum per share requirement for continued listing as set forth in Marketplace Rule 4310(c)(4)."... Lire la suite

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