Apparel Sale :: Savile Row Benefits from Active Online Community

Everyone knows that the Internet has helped many-a-business; but Savile Row is probably the last London street that would expect to see increased apparel sale due to its almighty power. Lire la suite  Lire la Suite →

Increase Online Sales :: Take the Advice of Net à Porter Founder

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Can You Help Your Apparel Sale Segment with Fashion Blogging?

It seems as though the business of blogging about fashion is all the rage these days and happens in a variety of ways; we got curious about what, specifically, it does to the segment of apparel sale.  Is that what fashion business blogs are all about?  We took a look at the top 5 fashion business blogs to see what we could find out. Lire la suite  Lire la Suite →

Coutorture.com :: Increase Online Sales by Joining Up!

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These Plus Size Fashion Blogs Can Help You Find the Perfect Apparel Sale!

Sometimes, when you’re a plus size gal, it can be hard to find clothes that are both trendy and affordable; these three plus size fashion blogs will help you get the most out of your search for the perfect plus size apparel sale! Lire la suite  Lire la Suite →

Fashion Marketing: Blogging and Fashion, Can You Have One Without The Other?

Fashion Marketing News: These days, it seems that everyone has a blog. Some have them just to give their thoughts to the world; others have them to promote something. Statistically, only a handful of individuals read a person’s blog, so how is it that some people get thousands of readers? And, as a marketer in the fashion industry, how can you have a blog that is successful, while promoting what you’re selling, but not seem to salesy? ... Lire la suite

Fashion Marketing: Back to School Shopping in a Web 2.0 World

Fashion Marketing news: If you’re an online retailer, or you have a child in school, you inevitably have noticed how different back to school shopping is now, as opposed to just a few years ago. In the Web 2.0 world, with social networking all the rage, it’s no wonder that the larger retailers have tapped in to these groups to help spread the word about what they offer and have created online dressing rooms and virtual spaces for consumers... Lire la suite

Fashion sites: Women’s Wear Daily (WWD) reviews fashion bloggers

Fashion sites news: Venerable WWD has crafted "a who’s who of independent bloggers" covering this year’s NY fashion week. The article is interesting, with snippets from the blog creators, as well as (self-reported) traffic figures. Lire la suite  Lire la Suite →

Fashion Stores meet Niche Marketing, Pareto, and the Long Tail

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches? Lire la suite  Lire la Suite →

Fashion 2.0: Wal-Mart’s woes on FaceBook, while American Eagle and J.C. Penney rule

Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart’s foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". I noted that some users from the target, college-aged young people, were using the group as a forum to criticize Wal-Mart’s employment policies. But are the other retailers really doing a better job? Lire la suite  Lire la Suite →

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