Fashion Marketing, Book Review: Let Them Eat Cake, by Pamela Danziger

  Fashion Marketing: A few weeks ago, we reviewed “Trading Up” in this section; this week, we take a look at “Let Them Eat Cake,” by Pamela Danziger. Lire la suite  Lire la Suite →

Fashion Marketing: The Top 10 Keywords Prompted by “Vuitton”

If you love Louis and you are a vendor of the super-fabulous Vuitton line, you might be interested to know what the Top 10 keywords that are searched when consumers are looking for this famous brand. Lire la suite  Lire la Suite →

Fashion Marketing: Birkenstock vs. Crocs, as seen by Google Trends

Fashion Marketing: If you’ve been a fan of comfortable footwear for any length of time, Birkenstock has inevitably made an appearance in your wardrobe. More recently, you may have even ventured in to the world of Crocs. Albeit not the most fashionable shoe in the world, they are pretty darn comfy. Lire la suite  Lire la Suite →

Fashion Marketing: Versace vs. Armani, as seen by Google Trends

Fashion Marketing news:  Versace and Armani are two of the most popular names in fashion; in fact, they could be considered the most recognized names in the industry.  But they didn’t get that way by sitting back on their heels and just letting nature take its course; they were proactive and voracious in their drive to grow their companies and name recognition; they continue to be so as the trends indicate. Lire la suite  Lire la Suite →

Fashion Marketing: Selling Handbags? Make sure your keywords are in the Top 10.

Fashion Marketing news: If you’re a handbag retailer, you’ve got some tough competition.  After all, you’ve got the designer handbags, the knock-offs, and the sites out there like eBay to contend with. Typically, if someone is on the World Wide Web searching for a handbag, they are looking for something pretty specific. They either know the brand they want or the style.   Lire la suite  Lire la Suite →

Fashion Marketing: Back to School Shopping in a Web 2.0 World

Fashion Marketing news: If you’re an online retailer, or you have a child in school, you inevitably have noticed how different back to school shopping is now, as opposed to just a few years ago. In the Web 2.0 world, with social networking all the rage, it’s no wonder that the larger retailers have tapped in to these groups to help spread the word about what they offer and have created online dressing rooms and virtual spaces for consumers... Lire la suite

Product Review: Google Analytics, a must for your fashion website

Product Review: As an online marketing professional, I have had the opportunity to use various software products to track the traffic on my site. Some were cheap and basic, other were expensive and quite complicated. Now, the second incarnation of Google’s web tracking tool, called Google Analytics, bring the best of both worlds: it is cheap (actually, it is free) and you create very detailed reports with it. Lire la suite  Lire la Suite →

Fashion Book Review: Trading Up, by Michal J. Silverstein and Neil Fiske

  My opinion:   When it was first published in 1993, Trading Up was seen as a ground-breaking marketing book. The authors set off to explain how middle-class Americans and savvy entrepreneurs were creating a category called "New Luxury". Lire la suite  Lire la Suite →

Fashion Internships: More offers and an improved internship directory

According this traffic stats of this site, quite a few of you come to this site to find out about fashion internship opportunities. With this in mind, I have completely made over my pages dedicated to Fashion Internships. Lire la suite  Lire la Suite →

Fashion Marketing: The Top 10 Most Often Searched Keywords to Help Market Your Shoes in the US

Fashion Marketing news: If you’re looking to market thz shoes on your website to a US market, it appears that you should consider what brand you’re selling. According to a popular keyword suggestion tool, the top 10 most often searched keywords are almost always branded in some way. Lire la suite  Lire la Suite →

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