Apparel Sale :: Bluefly + Project Runway = A Great Partnership!

Apparel Sale :: Shop What Happened at Bluefly

Everyone loves Project Runway, and that includes Bluefly; now, they’ve teamed up and are giving followers a chance to buy the look…..an in turn, they up the ante on their apparel sale.  Pretty smart marketing move.

Delivering on their tagline as "the ultimate hook-up for the fashion obsessed," Bluefly has integrated the new partnership with their site and they’re promoting it by offering you the chance to "Shop What Happened." With just a click of your mouse, you can rock the look that won that week.

Looking for just accessories? No problem.  Check out the "Accessory Wall," to find what you’re dreaming of. Either way, while you’re there, don’t forget to enter the sweepstakes to win a trip to the finale.

The only thing I think could be improved is Project Runway’s promotion of the deal.  On Bluefly’s website, it’s very apparent that there’s something special going on.  But click of to the Project Runway home page, and it’s not promoted.  It is in the same font/color scheme as any other link on their website and even when you click on it, it takes you to the winningn outfit, but mentions nothing about being able to buy it at Bluefly. I think that’s a bad decision on the part of Project Runway; if nothing else, they should at least have more visibility on the front page.