Apparel Sale :: Finding The Perfect Balance in Your Webisodes

Popular retailer, American Eagle, introduced their dedicated media channel, 77e, several months ago.  Their first bit of content, a weisode series called "It’s a Mall World," had a cast of teenagers that were dealing with real-life situations; one of the kids happened to work at the AE store in the mall.  Clothing was typical AE style and it was pretty easy to associate the media content with the brand.  A tie in with... Lire la suite

Increase Online Sales in 2008!

Many retailers showed that they could increase onlne sales in 2007, but can they do it again in 2008?  Lire la suite  Lire la Suite →

Fashion Blogging + The Met’s Collection = A Great Idea

Fashion bloggers, start your engines!! Whether you’re a novice or an old pro, you can let your fingers do the talking at the Met’s new exhibit that brings together fashions of years past and blogging!  Lire la suite  Lire la Suite →

Apparel Sales Got Off To a Great Start This Holiday Season

According to a report by Coremetrics, both department stores and intimate apparel sites saw strong initial sales figures in the beginning of the holiday season; on the flip side, they report that home-oriented sites and apparel sites were not living up to expectations.  In their report, they have listed sales figures, percentage of change up or down and average checkout dollar value.  However, I tend to disagree slightly with their forcast... Lire la suite

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