Fashion Stores meet Niche Marketing, Pareto, and the Long Tail

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches? Lire la suite  Lire la Suite →

Fashion 2.0: Video review of Myspace’s new myspace.com/fashion

Fashion 2.0 news: MySpace has just launched a slick community called myspace.com/fashion, targeting fashionistas and fashion advertisers. Here is a short video review, followed by written comments based on a must-read Business Week article. Lire la suite  Lire la Suite →

Fashion 2.0: Wal-Mart’s woes on FaceBook, while American Eagle and J.C. Penney rule

Fashion 2.0 news: You may remember that I mentioned a couple of weeks ago Wal-Mart’s foray into Web 2.0 with its Facebook group called "Wal-Mart Roommate Style Match". I noted that some users from the target, college-aged young people, were using the group as a forum to criticize Wal-Mart’s employment policies. But are the other retailers really doing a better job? Lire la suite  Lire la Suite →

Fashion branding: Sloggi better than Jockey in the underwear war, so far

Fashion branding news: Quite a few websites in the US have echoed BrandWeek’s article about underwear maker Jockey’s new initiatives online. For the moment, I find the first site (Stop Squirming) pretty boring, especially compared to cheeky sites such as Sloggi’s "Show me your Sloggi". Are the approaches to online underwear marketing different because targets in Europe and in the US react differently to (partial) nudity? ... Lire la suite

Fashion Merchandising: More customer reviews, more product information, fewer returns for online shoe stores

Fashion merchandising news: Sales of shoes online are booming and this is no secret. Competitors have sprung up to seize Zappos.com’s crown: Shoebuy.com, Endless.com (belongs to Amazon.com), Piperlime.com (belongs to Gap Inc.), and even Yahoo Shopping are in the aisles. Lire la suite  Lire la Suite →

Fashion Marketing: Fashion largest online category, with fantastic growth potential

Fashion Marketing news: In 2007, fashion will be the biggest online retail category, but the potential for additional growth is amazing: only 8% of apparel sales are made online, against 41% of computer sales, which shows a maturing market. Lire la suite  Lire la Suite →

Fashion 2.0: Korean government pours $7.76 million in iFashion, a virtual reality fashion initiative

South Korea wants to be a leader in all things broadband. With innovative companies such as Samsung and voluntary programs from the government, it is no wonder that an initiative such as iFashion should be born in this country. The project is live and in pilot testing. Lire la suite  Lire la Suite →

Online retail: Easy for unhappy customers to create negative buzz

Online retail news: Just a quick mention of an article I found in the Entrepreneur section of the Wall Street Journal about negative buzz from dissatisfied customers. Lire la suite  Lire la Suite →

Fashion marketing: How Hearst Grew Subscriptions 15% With Online Games That Complement Their Brands

Fashion marketing news: Another great article today, this time a case study from MarketingSherpa that will interest fahion marketers. Or people who care about editors’ assistants and boy toys. Lire la suite  Lire la Suite →

Online retail: Apparel to grow 18%, accessories nearly 25%, and footwear 21% in the US

Online retail news: Great article in eMarketer, with numbers and charts from studies as such the Shop.org/Forrester report, as well as from eMarketer’s own new study called Apparel E-Commerce. Lire la suite  Lire la Suite →

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