E-Mail: Online Marketing’s Overlooked Stepchild?

Summary: A good reminder about e-mail’s strengths from Clickz’s expert Jeanne Jennings. E-mail may not be as trendy as sponsored links, but it has been proven time and again that a carefully monitored emailing campaign can buils serious results. Jeanne gives a refresher course about what to look at. Lire la suite  Lire la Suite →

European B2C e-commerce is growing in waves.

Summary: A study called "European B2C E-Commerce: Spotlight on the UK, Germany and France" gives a complete picture on the online retail space in these countries. It provides numbers and perspectives on these markets. Lire la suite  Lire la Suite →

22 Million Miles and Counting, Nikeplus Becomes The World’s Largest Online Running Destination

Summary: Nike’s online strategy seems to pay off. Its Nikeplus website allows runners to lof their miles, to interact and even to compete. This site complements Nike’s entry into music edition, embodied by its alliance with Apple’s iPod. Lire la suite  Lire la Suite →

Multichannel marketing online through brand advocates

Summary: Consumers tend to seek online advice from opinion leaders before making purchasing decisions.  Some opinion leaders are ready to become advocates for brands they trust. Marketers should then actively search for these influential consumers and find a way to engage them. Lire la suite  Lire la Suite →

Is Google planning YouTube anti-piracy tool for September ?

Summary: During a hearing, an attorney from Google has stated that the company would introduce in September an anti-piracy too. The video recognition technology would allow copyright owners to provide a digital fingerprint that would trigger a block from YouTube whenever someone tries to upload a copyright video without permission. Lire la suite  Lire la Suite →

Frederick’s Solicits Consumer-Generated Lingerie

Summary: Frederick’s of Hollywood is running an online promotion for users to submit designs for a corset. The brand will use a targeted email campaign to make its target aware of the competition. Frederick’s aims at building up to 100,000 brand interactions with potential customers. Is this the first sighting of Lingerie 2.0 ? Lire la suite  Lire la Suite →

Emailing Solution: Constant Contact review

Constant Contact is a good solution for small entrepreneurs who are looking for a turkey emailing service that will save them time. Lire la suite  Lire la Suite →

Internet Riches: The Simple Money-making Secrets of Online Millionaires

If you are creating a niche website or a blog focused on a specific theme, a book called Internet Riches: The Simple Money-making Secrets of Online Millionaires is right for you. It will very well organized and will lead you from idea generation to hosting your website. You may not become a millionaire overnight, but the book will definitely help stay focused and save some money. Lire la suite  Lire la Suite →

10 Winning Ways to Optimize Local Search

Summary: This article lists 10 ways to help consumers find your local business when searching online. Detailed explanations, pragmatic approach with concrete examples. Interesting to both local store owners and retail chains. Lire la suite  Lire la Suite →

Luxury Consumers: What Counts Are Experiences, Not Things

Summary: A report called "The Global Luxury Market: Exploring the Mindset of Luxury Consumers in Seven Countries” finds several striking similarities in US and Western Europe luxury consumers. Time is the ultimate luxury, while tech-related activities matter : using a personal computer, the internet, or a cell phone, rank as the most participated-in lifestyle activities by nearly three-fourths of all luxury consumers. Lire la suite  Lire la Suite →

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